National Business Manager

National Business Manager

Lead the strategic development and execution of integrated activation campaigns across the Sigma Healthcare Group. Drive organizational capability building while delivering measurable business impact through innovative brand activation and customer engagement strategies in the pharmacy retail environment.

Key Accountabilities:

• Strategic Campaign Leadership & Innovation
  • Develop comprehensive activation strategies aligned with Opella's brands objectives and market dynamics
  • Lead cross-functional strategic planning sessions to integrate activation calendars with broader business initiatives (Marketing, finance, shopper, B&I, RGM, Comstrat).
  • Drive innovation in campaign methodologies and emerging channel opportunities
  • Establish activation excellence frameworks and best practices across the organization
  • Champion omnichannel transformation initiatives to deliver full synchronization.
  • Drive data-driven decision making across all activation initiatives
• Stakeholder Management & Partnership Development
  • Build and maintain cross functional relationships with key departments and internal stakeholders
  • Negotiate strategic partnerships with Sigma Group to optimize campaign effectiveness across multiple retail environments.
  • Lead executive steering committees for major campaign initiatives and brand partnerships
  • Develop long-term strategic alliances with CW leadership and external partners
  • Represent the organization at industry forums and strategic planning sessions
• Financial Strategy & P&L Ownership
  • Own P&L responsibility for activation portfolio with accountability for ROI targets
  • Develop multi-year budget strategies and resource allocation frameworks to deliver true partnership.
  • Lead investment decision-making for major activation initiatives and category growth opportunities
  • Manage financial governance and approval processes for campaign investments
  • Drive cost optimization initiatives while maintaining campaign effectiveness
• Market Expansion & Growth Strategy
  • Identify and evaluate new market opportunities for activation expansion
  • Develop scalable activation models for pharmacy channel expansion
  • Drive omnichannel integration strategies across all customer touchpoints
• Team Leadership & Organizational Development
  • Drive organizational change management for new processes and technologies
  • Foster a culture of innovation and continuous improvement within the team
  • Mentor and coach team members to build strategic thinking capabilities
• Governance, Risk & Compliance Leadership
  • Establish compliance frameworks for all activation activities
  • Lead risk assessment and mitigation strategies for campaign initiatives
  • Establish and streamline regulatory compliance across Sigma Healthcare

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.