Fractional Marketing Director

Role Description

C2's client, a growing senior living organization, seeks a Fractional Marketing Director to serve as its embedded marketing lead, functioning as the strategic brain and day-to-day driver behind occupancy, sales, and community growth. This is not an advisory role or an agency engagement. The client needs a senior marketing leader who shows up as their de facto head of marketing.

The Fractional Marketing Director functions as the client's primary marketing partner, building strategy, directing execution, and maintaining alignment between marketing activity and business performance. This is not a role for someone who waits to be pointed in a direction. You will set the direction, identify the resources needed to move, and own the outcomes.

Day to day, this means:

• Translating business objectives into clear marketing priorities and timelines
• Identifying and activating the right specialist resources
• Serving as the connective tissue between client stakeholders and the creative and digital talent doing the work
• Tracking performance, reporting on outcomes, and adjusting course based on results

Senior living is a relationship-driven, community-centered business. Brand positioning and messaging that differentiate the client in a competitive market are within scope.

Qualifications

• 10+ years of marketing experience, with meaningful time in a senior or leadership role
• Demonstrated ability to serve as a trusted advisor to business leaders, not a vendor executing tasks
• Strong strategic instincts paired with a clear bias for action and execution
• Experience managing or directing creative and digital resources, whether internal teams, agencies, or contractors
• Comfort operating in a flexible, project-based model where priorities shift and resourcefulness is required
• Excellent communication and presentation skills; you will be in the room with senior stakeholders regularly
• Familiarity with digital marketing channels, marketing automation, CRM, and performance reporting

Requirements

• Experience in senior living, healthcare, real estate, or consumer services (Nice to Have)

Benefits

• C2 talent working 30+ hours/week for 30 consecutive business days are eligible for medical, dental, and optional vision insurance
• Life insurance and PTO accrual
• 401(k) retirement plan with an employer match available for enrollment after 90 days