Senior Manager, Unified Media Measurement

Role Description

The Senior Manager, Unified Media Measurement, serves as a strategic analytics partner to internal stakeholders and external partners across Bayer Consumer Health. The role provides leadership in media measurement, acts as a key point of contact for senior business stakeholders, and translates complex performance data into actionable recommendations that improve media effectiveness and business outcomes.

As an extended member of the Bayer CH U.S. Media & Digital Platforms team, this role enables high-quality campaign planning and optimization by advancing measurement capabilities across channels, audiences, and investments.

The position is accountable for evolving the metrics, methodologies, and tools used to assess media, consumer, and trade promotion performance, return on investment, and new-to-brand metrics. It establishes end-to-end measurement processes, drives insight generation, and manages key vendor relationships, including TransUnion, to strengthen Bayer’s unified measurement capabilities across MMM and MTA.

Also accountable for unifying the measurement ecosystem of UMM, revenue forecasting and agency platforms to accelerate decisions based on business and media outcomes.

Your Tasks and Responsibilities

• Lead the unified media measurement framework across the full marketing funnel, ensuring clear performance metrics and a consistent view of effectiveness across channels.
• Define and drive the media measurement roadmap, including prioritization, capability development, and long-term vision.
• Shape the end-to-end media data ecosystem in partnership with Data Science and Engineering to enable a trusted single source of truth.
• Translate measurement outputs into business-relevant insights that support brand decisions and optimize investment choices.
• Provide strategic guidance on media investment measurement and optimization to support profitable growth and improved efficiency.
• Partner with media strategists, brand teams, and customer teams to inform budget allocation, scenario planning, optimization modeling, and investment decisions.
• Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies.
• Define reporting and dashboard requirements that clearly communicate performance, optimization opportunities, and audience insights to media, brand, and executive stakeholders.
• Build trusted partnerships with business stakeholders through clear insight storytelling, strong consulting skills, and actionable recommendations.
• Establish continuous performance tracking to monitor delivery against plan and enable learning and optimization.
• Advance Bayer’s measurement framework and engagement model to benchmark performance and strengthen understanding of channel contribution.
• Manage key external partners to ensure high-quality delivery, consistency, and credibility in marketing measurement approaches and outputs.
• Identify and prioritize requirements for advanced analytics, AI-enabled insights, and data integration aligned with enterprise platforms and business needs.
• Create an environment that enables collaboration, innovation, and high performance.
• Remove barriers that limit collaboration and effective delivery across teams and functions.
• Coach and develop team members to strengthen capability and business impact.

Qualifications

• Bachelor’s degree.
• Deep expertise in digital media measurement and marketing science, including MMM and attribution modeling.
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders.
• Product-oriented mindset, with experience shaping analytics or measurement solutions from concept through adoption and scale.
• Growth mindset with a strong focus on continuous learning, innovation, and evolving industry trends in analytics, measurement, and AI-enabled insights.
• Ability to work effectively in ambiguity and adapt to evolving priorities and business needs.
• Deep familiarity with consumer-packaged goods (CPG) data sources such as Circana Retail and Household Purchase Panel or Nielsen.
• Strong understanding of digital media ecosystems and consumer data platforms.
• Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.).
• Strong project management skills, including the ability to manage multiple workstreams, stakeholders, and brands simultaneously while balancing team capacity.
• Prior experience setting direction and engaging with strategy and analytics agencies, technical suppliers, and providers of analytical services.
• Comfort operating as both a strategist and a hands-on analytical problem solver.
• Demonstrated ability to manage and influence change.
• Innovative problem-solver able to create custom and new solutions.
• People leadership experience preferred, with the ability to inspire, coach, and develop others.
• Fluent English.
• Experience partnering across marketing, Insights & Analytics, major digital media platforms, and agency ecosystems, ideally including Google, Meta, and cross-market media programs.
• Experience working with marketing mix modeling, attribution, and measurement partners such as Neustar, IPSOS/MMA, Analytic Partners, Nielsen, IRI, Circana, or similar providers.

Preferred Qualifications

• An advanced degree in analytics, marketing science, economics, or a related field.
• 10+ years of experience in media analytics, MMM, digital media effectiveness measurement, marketing science, or related analytical disciplines.
• Experience in CPG, OTC, or healthcare marketing.
• Agency experience.

Benefits

• Salary between $144,400 - $216,600.
• Additional compensation may include a bonus or commission (if relevant).
• Health care, vision, dental, retirement, PTO, sick leave, etc.

Your Application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.