Marketing Research Analyst

Location: Parsippany, NJ (Hybrid – 4 day in office, 1 remote) Job Type: 6-Month Contract (Covering LOA) Pay Rate: $45-$53/hour We are seeking a Marketing Insights Analyst in Parsippany, NJ for a 6-month contract. The Insights Team is a world‑class research function dedicated to advocating for customers, identifying customer needs and pain points while supporting insights-driven customer‑led innovation across products and experiences. The ideal candidate is a self‑starter, operates with a high sense of urgency, and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans. This position will be responsible for simultaneously managing, planning, executing, and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required. Responsibilities Plans, manages, and delivers Marketing Insights projects, executes end‑to‑end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery. Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in‑depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base. Employs Qualitative research methodologies. This includes moderation of focus groups and in‑depth interviews, as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises. Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization. Supports in‑person customer insights brainstorming, co‑creation events, and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing, and Channel Marketing needs, assists the end‑to‑end management, execution, and delivery (from agenda, recruitment, and facilitation to insights dissemination) of impactful customer insights engagements that provide insight into challenging business questions and program/experience development opportunities. Supports research needs on request for Residential focused areas, including but not limited to Programs, Business Services, Events, Channels, Products and Quarry. Manages the Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences, and partners with other resources to communicate/share insights assets across the organization. Experience 3-5 years of related experience in marketing research, user experience research, or management consulting. Must have 2-3 years of Qualtrics survey programming experience, the ability to write concise survey questions, and review results to be turned into a comprehensive presentation for key stakeholders. A Bachelor’s Degree/MBA or advanced degree preferred Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user‑centered design methods (individual and group interviews, diary studies, direct observation, think‑aloud usability testing, etc.). Advanced experience with a broad range of Marketing Research tools/technology, including Qualtrics, Usertesting.com, and other online insights tools Strong experience leveraging AI to support research operations. Advanced experience with Excel, PowerPoint, and Word Expert facilitation/moderation skills are required. Strong stakeholder management and relationship‑building skills. #J-18808-Ljbffr