Account Coordinator, Fashion & Lifestyle

Account Coordinator, Fashion & Lifestyle at AZIONE PR

Location: New York City

About AZIONE: Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our legacy of building some of today's most relevant brands, including ALDO, REI, Teva, and many others.

Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Coordinator across our Fashion and Lifestyle/CPG division. The ideal candidate will have experience supporting media relations, managing multiple projects and tasks simultaneously, and working in a fast-paced agency environment. The ideal candidate will have a minimum of 1+ years of post-graduate public relations experience. Experience working with innovative startups is a plus.

Key Responsibilities:

Client Relationships & Growth

• Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity
• Attend all calls with client and in-person meetings alongside senior team leadership, circulating call notes and agendas pre-and-post meetings
• Attend 1:1 influencer / talent appointments for in-store visits with clients 
• Schedule, plan and participate in meetings internally and externally

Strategic Thinking 

• Daily pitching across client priorities to consistently secure lifestyle features, podcasts, product placement and trend stories to articulate marketplace differentiation and reach key stakeholders
• Research and identify the curation of appropriate editorial and brand partnership targets and opportunities for client projects 
• Build and maintain editorial lists and format google documents
• Assists in the development of integrated PR campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership
  • Collaborate with account teams to ensure that editorial targets, messaging, and materials are in line with client’s overall strategy, brand messaging and aesthetic
  • Assist in drafting pitches with AE / SAE / AM / AD oversight
• Support the implementation of brand partnerships
• Draft client agendas, action items, monthly status reports and event recap reports ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables 
• Helps maintain weekly and monthly recaps for all team projects with JAE / SAE / AM oversight as needed
• Maintain and organize client library of assets (images, fact sheets, press materials, lookbooks, influencer lists etc.)
• Support account teams in managing in-bound client requests and vetting media opportunities.
• Manage the logistics surrounding mailers, seedings, and events, including but not limited to car service, supplies, shipping, messengering, printing materials, RSVP lists, on-site staffing, and more

Excellence in Delivery

• Conduct media outreach and facilitate timely interview opportunities / sendouts, sample requests via shipping and/or messengers, and high-res image requests
• Consistently secure steady rhythm of proactive editorial, partnership, and event integration opportunities
• Maintains and continuously grows network of powerful “turnkey” media, brand partners, and influencer relationships
• Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use
• Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns 
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team
• Anticipate and proactively offer solutions to account leads for issues specific to assigned clients/initiatives
• Manage and contribute to agency database of editorial relationships 
• Clipping, reporting, scanning, and influencer and celebrity monitoring
• Draft pitches, plans and creative briefs
• Show proactivity, resourcefulness and tenacity in problem solving.

Leadership

• Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
• Contributes to building a positive culture of the team and broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth 
• Identifies and flags issues early to the appropriate person
• Actively appreciates colleagues, clients and suppliers to recognise and reward great work.
• Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team.
• Assist in managing interns as assigned.

Requirements:

• 1+ years of post-graduate experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in New York City
• Our NYC team operates on a hybrid office schedule

Benefits:

• Salary - $66,300 annually (based on experience)
• 100% medical and dental coverage
• Year-long summer Friday hours
• Bonus and commission opportunities
• 401K benefits

Visit AZIONEPR.com for more information about our company.