Engagement Coordinator

Position Title: Engagement Coordinator


Department: Growth Office Reports To: Director of Outreach and Partnerships

Primary Location: Washington, DC FLSA Classification: Non-Exempt

Parameters: Full-time; 12 months/year Pay Range: $48,000 - $51,000

Position Summary: Engagement Coordinator creates and maintains long-term, trusting relationships between Bay Atlantic University (BAU) and our audience, including but not limited to prospective students, current students, alumnae, family, and friends etc. The Engagement Coordinator reports to the Director of Outreach and Partnerships and coordinates with other departments to carry out engagement and recruitment activities.

Essential Functions: As defined under the Americans with Disabilities Act, may include any of the following tasks, knowledge, skills, and other characteristics. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.

Duties and Responsibilities:

1. Check and respond to general requests that come to Bay Atlantic University email account(s)

2. Respond to the website live chat

3. Enter new email; live chat, social media leads information in CRM

4. Schedule, call, and nurture student leads to encourage them to submit an application

5. Represent the university in marketing, outreach, and recruitment activities including, but not limited to, hosting webinars, virtual meetings, fairs, in-person school visits, conferences, etc. to increase engagement and awareness about the university.

6. Oversee the Student Ambassador program and provide guidance and training to Student Ambassadors on campus. Work closely with the Social Media Manager and Student Ambassadors to support university engagement and recruitment initiatives

7. Leads Reporting: Using our CRM system, document and prepare weekly reports on student leads from multiple sources, including number of calls, emails, online chats and the outcomes

8. Engagement Activities and Reporting: Design in-person and online events, coordinate the events with other departments as necessary, gather sign-up and attendance information and conduct post-event surveys.


9. Complete initial training with Admissions, Registrar, DSO, Academics, Student Services, and Financial Services to learn about university policies and procedures.

10. Answer questions related to the university and academic programs from prospective students.

11. Help maintain professionalism and cleanliness by making routine checks of the classroom and common areas.

12. Welcome visitors and direct visitors to the appropriate location for meetings and/or appointments.

13. Complete other assignments as instructed.

General Expectations: Employees are expected to accomplish assigned duties in an efficient, effective, and competent manner and to strive for improvement and excellence in all work performed. Additionally, employees must understand the comprehensive role of the university and cooperate and work harmoniously with students, faculty and staff, and the public. Employees will follow all university policies, rules, regulations, and guidelines as they relate to this position.


Education and Experience Requirements:

Minimum of Bachelor's degree in business administration, or related fields.

Proven ability to juggle multiple projects simultaneously, while maintaining attention to detail. Excellent listening, negotiation, and presentation tools. Strong verbal and written communication skills. The ability to speak a second language is a plus. Display ability to complete tasks and maintain professionalism and confidentiality if required.

Knowledge, Skills, and Abilities:

Knowledge of and ability to follow university policies and procedures.


Ability to communicate, influence, and convert prospective students. Ability to deliver custom solutions depending on customer needs.

Knowledge of CRM platforms (e.g., Salesforce, Constant Contact).

Presentation skills and experience with essential tools such as MS Office (particularly Excel) and Canva. Adobe Creative knowledge is a plus.

Knowledge of the proper operation of and the ability to use personal computers and standard office equipment.

Knowledge of recruiting, job placement and/or career advising techniques. Knowledge of certification tests used for career assessment.

Skill in evaluating a student's academic interests and desires to formulate a plan designed to assist the student in achievement of specified academic and career goals.

Ability to relate to a diverse population and to maintain composure when faced with difficult situations.

Ability to multi-task and organize, prioritize, and follow multiple projects and tasks through to completion with an attention to detail.

Ability to analyze problems, identify solutions and take appropriate action, resolve problems using independent judgment and decision-making processes.

Ability to establish and maintain effective working relationships with supervisors, other department staff, students, and the public. Ability to work independently while contributing to team environment.

Work Environment: Work is primarily performed under general supervision in an office setting with appropriate climate control. Travel, early morning, evening, and weekend work may be required.

Physical Requirements: Essential functions of this position require: lifting, manual dexterity, ability to communicate.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body; involves sitting majority of time; walking and standing are required only occasionally, and all other sedentary criteria are met

Mental Application: Utilizes memory for details, verbal instructions, emotional stability, critical thinking, adaptability, and creative problem-solving skills are important.

Disclaimer: The above statements describe the general nature, level, and type of work performed by the incumbent(s) assigned to this classification. They are not intended to be an exhaustive list of all responsibilities, demands, and skills required of personnel so classified. Job descriptions are not intended to and do not imply or create any employment, compensation, or contract rights for any person or persons. Management reserves the right to add, delete, or modify any and/or all provisions of this description at any time as needed without notice. This job description supersedes earlier versions.

Compensación: $48,000.00 - $51,000.00 per year


Somos un empleador con igualdad de oportunidades y todos los candidatos calificados recibirán consideración por el empleo sin distinción de raza, color, religión, sexo, origen nacional, estado de discapacidad, estado de veterano protegido o cualquier otra característica protegida por la ley.


In 2014, BAU, now Bay Atlantic University, was established and licensed to operate in the District of Columbia. Bay Atlantic University is defined by six key aspects: Affordable, Focused, Global, Connected, Central and Dynamic . We put our students in the best position to succeed in their careers/lives by offering degree programs that are in high demand fields and rapidly growing. Being in the heart of DC, means being connected and that is why we offer degrees in Politics, Business, and Information Sciences: the three core industries that power DC and the world. All our programs have focused curriculum that are updated each year to remain consistent with current trends in the fields.

BAU aspires to make the most of its strategically central location, right in the heart of Washington, DC. (We are located just steps away from Lafayette Park, next to the White House). It is a top priority for us at BAU to expose all our students, domestic and foreign, to the incredibly rich environment of the Greater Washington Area.

Our strengths as a young and dynamic university are in undergraduate degrees in Economics, Business Administration, Political Science and International Relations, Information Technology, Data Science. We have a large MBA Program and also Graduate degrees in Cybersecurity and Big Data Analytics. We are also offering non-degree programs on Job Readiness, Entrepreneurship, Adobe in-design Series and English (ESL).