Manager, Marketing Strategy & Brand

Job SummaryVSG is looking for a Marketing Manager Strategy and Brand to establish, manage, and execute the overall marketing and media strategy for the Tampa Bay Lightning business under the guidance of the Director, Marketing & Fan Experience. The successful candidate will take a lead role in managing the day-to-day marketing duties while working collaboratively across multiple touchpoints both internal and externally.The primary areas of focus for this position will include setting campaign strategies and execution, management of advertising buying and trafficking, establishing and managing marketing calendar, gameday program oversight, retail marketing, hockey development marketing strategy and execution, cross-functional liaison with all internal teams, and management of direct reports.Essential Duties & ResponsibilitiesExecute end-to-end integrated campaigns for strategic omnichannel partnerships to meet defined KPIs including increased awareness, engagement, audience growth, and revenue including, all retail initiatives, ticketing initiatives, special events/experiential/grassroots marketing, Lightning Foundation, Hockey Development, and NHL league initiativesServe as a key project management liaison between internal departments including Marketing, Digital, Social, Community Hockey, Community Relations, Corporate Communications, People Operations, Hockey Operations, Facilities, Game Presentation, Ticketing, Partnership, Premium, MS&S, Retail, and Event Marketing.Assist the Director of Marketing & Fan Experience with the planning of advertising/media buying and promotional plansOversee the strategy and trafficking of print ads, radio spots, TV spots, etc. according to the above-mentioned plansManage and oversee the intake, tracking, and assignment of all creative requests; manage resource allocation, schedule timelines, and facilitate asset delivery for internal stakeholder review and approval.Work in tandem with Digital Marketing to execute full funnel advertising campaigns across radio, TV, and out of home (billboard ads) including, media planning, trafficking, and optimization for key campaign touchpoints via paid, earned, and owned channels.Track and evaluate the impact of campaigns, recap results and optimize future campaigns by analyzing marketing-generated pipelines and implementing action plans to address gaps.Responsible for the coordination of various promotional programs and initiatives including Tampa Bay Lightning’s Kids Club and Student Rush programsAssist in the negotiation, closing, implementation and evaluation of media and promotional dealsParticipate in strategic planning of general market sales activity and develop programs to maximize salesParticipate in the brainstorming sessions while providing leadership and guidanceProvide leadership, guidance, coaching and support of direct report(s)Other duties and responsibilities as assignedSupervisory & Management ResponsibilitiesDirectly oversee Marketing Coordinator and University of South Florida FellowGame/Event ResponsibilitiesGame/Event Night Responsibilities: YesApproximate number of events worked per year: 50 - 60Ability to work min. 50% of all home games at minimum for special theme nights and promotionsAbility to work Tampa Bay Lightning branded events and initiatives as needed such as season kick-off event, hockey development activations, playoff events, etc.Qualifications4-6 years of related work experience in marketing, media, or related fieldsA minimum of 2 years of direct employee supervisor experience, developing career progression and review programsMinimum education level of BA/BS degree (4-year) specializing in marketing, communications, business management or sports marketingDirect experience buying and executing paid media deals (Radio, TV, OOH)Strong communication skills – both written and verbal, with the ability to create relationships and work independentlyAbility to translate results from data into clear, concise summaries/presentationsAbility to copyright across multiple touchpoints (campaign taglines, broadcast, radio, etc.)Team player who enjoys working in a high-achieving and innovative environment, with a commitment to be top of classStructured, goal-oriented, with strong attention to detailProactive and a problem solver, with strong critical thinking skillsAbility to prioritize, be flexible with changing priorities and multiple projectsWorking ConditionsAbility to work efficiently and effectively in office and arena environment that can be exciting, loud and distractingThis is an onsite role; flexibility to work a minority of time remotelyAbility to work extended hours including late nights, holidays, and weekends as neededAbility to work prolonged periods sitting at a desk and working on a computer.Ability to lift/carry/move up to 10lbsAbility to work in cold/hot indoor and outdoor temperaturesAbility to travel within the US and Canada for up to one-week at a time, multiple times per yearWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr