Marketing Coordinator, CRM & Loyalty

About Zenni Optical Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting! Based in the San Francisco Bay Area, we’re proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We’ve partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways. Innovation is at the heart of everything we do—from our revolutionary EyeQLenz™ with Zenni ID Guard™ glasses to our cutting‑edge VR Vision Screener, we’re constantly exploring new ways to improve vision and enhance lives. About the Role As the Marketing Coordinator, CRM & Loyalty you will be the operational backbone of our lifecycle programs, owning the end‑to‑end execution of high‑impact campaigns across email and SMS. You will partner closely with Lifecycle Managers and cross‑functional teams to build, QA, and deploy personalized experiences that drive customer activation and long‑term loyalty for our eyewear brand. This role requires a blend of creative precision and technical execution, ensuring that every message—from prescription reminders to style launches—is flawless, on‑brand, and highly targeted. We are looking for a proactive problem‑solver who thrives on organizational excellence and is excited to optimize our CRM architecture in a fast‑paced environment. This role sits on the Lifecycle Team and reports to the Director of CRM & Loyalty Programs. Preference will be given to candidates located in the San Francisco Bay Area. Responsibilities Campaign Execution: Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment. Workflow Management: Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders. Cross‑Functional Partnership: Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components—like prescription data triggers—are functioning correctly. Quality Assurance: Conduct rigorous pre‑send QA (link checks, image rendering, and personalization logic) to ensure a seamless experience across all devices and email clients. Testing & Optimization: Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized “learning hub” to track and share results. Basic Qualifications 2–4 years of hands‑on experience in CRM, lifecycle marketing, or marketing operations within a B2C e‑commerce environment. Proven experience building and launching multi‑channel campaigns (email and SMS) within an enterprise‑level platform like Bloomreach. Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross‑functional documentation. Solid understanding of HTML/CSS for responsive email development and troubleshooting. Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging. Strong attention to detail and a “high bar” for executional quality to ensure error‑free campaign delivery. Clear, proactive communication style with experience providing regular status updates to diverse stakeholders. Analytical mindset with the ability to interpret campaign data and build actionable performance reports. Comfort learning and adapting to new marketing technologies and internal proprietary tools. Ability to work effectively under pressure, managing multiple deadlines and projects simultaneously. Preferred Qualifications Advanced platform skills: Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real‑time personalization. Eyewear/retail expertise: Previous experience in the optical industry or a technical retail environment with complex product catalogs. Compliance knowledge: Deep familiarity with deliverability best practices and global regulations, including CAN‑SPAM, GDPR, and CCPA. Validation tools: Experience using Litmus or Email on Acid to ensure pixel‑perfect rendering across varying device types. Creative tools: Basic proficiency in Adobe Photoshop or Illustrator for minor asset adjustments and image optimization. Testing frameworks: Experience supporting landing page execution or in‑app content as part of a holistic lifecycle strategy. Multilingual communication: Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution. U.S. Perks & Benefits Annual Bonus Program Healthcare: 100 % premiums covered for medical, dental, and vision for employees (50 % for dependents) Basic Life and AD&D with option for additional voluntary coverage Short and long‑term disability coverage 401 k with up to 4 % match EAP and Spring Health that gives you and dependents access to free therapy and coaching Free access for you and your family to our digital wellness platform – Wellness Coach Generous PTO in addition to our Week of Zen – the time between Christmas and New Year’s to relax and recuperate Fully Paid Parental Leave – 16 weeks for birthing and non‑birthing parents Family forming & fertility support and services through Maven Annual Zenni Gift Card – to use towards our products! Compensation In addition to other forms of compensation like perks and benefits, the estimated range for this role is $68,750 to $73,700; however, candidates may be eligible for a higher range to align with local market conditions. The final offer will be determined based on permissible, non‑discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs. (U.S. ONLY) Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr Zenni Optical