Marketing Analyst

Marketing Analyst

Where ambitious people connect the dots and grow

At Confirm, we're building what's next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We're a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work: Do the right thing, We've got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We're also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you're looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you've come to the right place.

About the Role

We are looking for a proactive, commercially minded Marketing Analyst to take full ownership of our day-to-day marketing reporting, multi-touch attribution, and data storytelling. You will be the team's source of truth for funnel conversion, pipeline contribution, and channel and campaign effectiveness.

Expect a 70/30 split in the role. 70% of your time will be spent building on our foundational reporting infrastructure (consolidating data, ensuring hygiene, building BI dashboards, defining sources of truth), and 30% will be spent extracting actionable insights. Over time, this ratio will flip as our data foundation solidifies.

While you will report to the Marketing Operations Manager, this is an independent contributor role. We need a proactive problem solver - someone who is a business partner, who can confidently execute our data roadmap, maintain high data standards, and independently surface optimisation opportunities.

What You Will Be Doing

Roles and responsibilities include:

• Own the Dashboards: From individual campaigns, to full blown end to end motions and channels - you will fully manage and maintain our reporting outcomes. Ensure data accuracy and build confidence across the business in marketing's numbers.
• Day-to-Day Leadership Reporting: Build and deliver weekly performance updates for the marketing leadership team, and supply the core data inputs and visualisations that feed into board decks.
• Diagnose the "Why": Proactively monitor funnel changes and channel performance, identify anomalies, and formulate hypotheses. You will provide actionable starting points for the Digital, Growth, Content, and Product Marketing teams to investigate.
• RevOps Alignment: Partner closely with our RevOps team to maintain consistency across the lead-to-revenue funnel. While RevOps owns the core Salesforce architecture, you will own the marketing logic layer, ensuring campaign tracking and source data map correctly.
• Attribution & Dreamdata: Collaborate with the GTM Engineer to refine and interpret multi-touch attribution models using tools like Dreamdata.

Who We Are Looking For

• Experience: Mid-level experience in B2B SaaS marketing analytics
• Technical Chops: Strong proficiency in Sisense (or similar BI tools like Tableau/Looker) and Salesforce reporting. Basic SQL knowledge is highly beneficial (but not a requirement) to help navigate and query our data environment while we scale our data infrastructure.
• Strategic Execution: The ability to understand the full commercial funnel and translate it into clean reporting requirements, combined with the technical skills to build and maintain dashboards people actually use.
• Communication: You are comfortable presenting data to leadership and translating complex data trends into clear, actionable business hypotheses.