Performance Marketing Lead
$130k - $170kClera
About the Role A well-funded, Series A/B SportsTech startup operating a peer-to-peer sports prediction market is hiring a Performance Marketing Lead to own and scale paid acquisition across new products and markets. You'll sit at the intersection of strategy and execution - driving full-funnel growth across the major paid channels while working closely with Product, Creative, Legal, Design, and Data teams. This is a high-impact role for someone who thrives in fast-moving environments and wants to set the standard for channel excellence at a disruptive consumer platform.
What You'll Do
What You'll Do
- Design, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google, TikTok, Reddit, and X , with a primary focus on scaling new business lines.
- Lead full-funnel experimentation - developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers.
- Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights.
- Oversee end-to-end campaign execution including setup, pacing, monitoring, and troubleshooting to maximize efficiency, CPA, and ROAS .
- Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and measurable impact.
- Build robust tracking and attribution systems, proactively addressing signal loss and measurement rigor.
- Deliver strategic recommendations, testing roadmaps, and performance insights to leadership on a regular basis.
- Stay ahead of platform updates, algorithm changes, and emerging ad tech trends.
- Document learnings and best practices to drive continuous improvement across the growth function.
- 5+ years of performance marketing experience with a proven track record of acquiring users and scaling paid media campaigns.
- Demonstrated budget management experience with a focus on ROI optimization and regular performance reporting to leadership.
- Proficiency with analytics and attribution tools such as GA4, Data Studio, or Tableau , and a strong data-driven decision-making approach.
- Hands-on experience managing multi-channel paid media across Meta, Google, TikTok, Reddit, and X (Twitter).
- Ability to design, run, and interpret growth experiments and A/B tests to optimize CAC/ROAS.
- Industry background in SportsTech or consumer digital marketplaces .
- Salary: $130,000 - $170,000 per year, depending on experience.
- Competitive equity package at a well-funded, growth-stage startup.
- Visa sponsorship: Not available.
Vacancy posted 4 days ago
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