Senior Director of Digital & Growth Marketing

As the Senior Director of Digital & Growth Marketing, you will lead the strategy, execution, and team driving our global digital performance engine You will directly manage a high-performing paid media and web experience team, while overseeing a global portfolio spanning digital advertising, web strategy, and a unified digital discovery framework (SEO, AEO, and GEO) In this role, you are responsible for driving a predictable enterprise pipeline, scaling our digital footprint, and optimizing how technical and business buyers discover and engage with our technology an increasingly AI-driven digital landscape Manage and Lead the Team: Directly manage the internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships Manage Global Paid Media: Lead a team driving the strategic allocation and optimization of global paid media investments across paid search (Google Ads), paid social (LinkedIn), programmatic networks, and content syndication partners to maximize full-funnel enterprise ROI. Experience leveraging AI-driven tools to optimize targeting and bidding etc Drive Web Experience & Optimization: Drive the strategy for the corporate website. Lead your web team to define UX/UI frameworks, conversion rate optimization (CRO) testing roadmaps, and global localization needs, delivering clear business requirements to the web engineering team Partner with Engineering: Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page-load speeds, accurate tracking, and seamless workflows Lead SEO, AEO, & GEO Strategy: Continue to evolve our organic strategy to ensure our technical infrastructure and content are structured so that platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews easily index and cite our technology Execute Enterprise ABM: Partner with Field Marketing and Sales to launch targeted, high-precision digital media campaigns aimed at key enterprise accounts Analyze and Report Performance: Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership Goals: Maximize Web Performance: Define and drive the experience strategy for our global web properties, turning them into high-converting environments for technical buyers and enterprise executives Drive Scalable Pipeline: Build an efficient, full-funnel digital engine that systematically lowers customer acquisition costs while accelerating high‑intent enterprise pipeline Advance Organic Discovery: Establish our brand as the authoritative source across traditional search (SEO), conversational query engines (AEO), and generative AI platforms (GEO) Lead and Grow Talent: Manage, mentor, and scale a team to build a world‑class digital and growth marketing operation There is a strong preference for Hybrid near a local office. However, we may be willing to consider remote candidates within the US This position may require travel as required by your role or requested by your manager Benefits Parental support and beyond: We support our families by offering generous time off for parental leave. And beyond that, we work hard to build a culture that allows for all employees to have the life outside work that they desire year round. Health and wellness: Your well-being matters here. Our health plans offer a variety of options, including full medical, dental, and vision coverage, short- and long-term disability insurance, mental health resources, and more. Invest in your future: We offer 401(k)/retirement plans, employee stock purchasing plans (ESPP), and reimbursements for learning and development programs — so we can support your ongoing growth and success. Keep learning and growing: Helping people go further means nurturing their talent. Through annual reimbursements for employee learning activities, regular hangouts and advice from our Senior Staff, talks from industry leaders, and cultural events — we offer tons of opportunities for people to learn. And we’re always looking to grow as a company, too: we collect employee engagement and experience data annually and leverage our Employee Experience Champion Network to understand employee feedback, so we can keep improving. Qualifications & Experience ABM & Cross-Functional Collaboration: Demonstrated success running global ABM campaigns aligned with sales goals, with the ability to influence senior leaders across product, brand, demand, and operations to drive win‑win solutions. Creative Ideation: Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams for inspired, high‑impact campaign execution. MarTech & AI Fluency: Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI-driven optimization or analytics tools. Technical Web & Discovery Expertise: A strong foundation in technical SEO coupled with a strategic understanding of AI-driven discovery (AEO/GEO), alongside a history of partnering with technical engineering teams to manage web roadmaps. Global Leadership & Team Management: Proven track record of building, motivating, and directly managing high-performing, multi-disciplinary teams across global regions. Education: Bachelor’s of Science degree in Marketing, Business Administration, or a related field. Experience & Scale: 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries. This position will require you to be available during core business hours. #J-18808-Ljbffr Fastly