Lead AI Search Strategist, Growth Marketing

The Opportunity Our Category Analytics and Solutions (Catalyst) team exists to increase the velocity and confidence of strategic decision-making by turning hypotheses into data-backed approaches at scale. We are a multidisciplinary team of change agents who thrive in ambiguity, move fast with rigor, and embrace AI-native analytics workflows. Our work informs executive decisions at the E-Team level and helps our businesses move from insight to execution to measurable growth. Our Category Analytics and Solutions (Catalyst) team exists to increase the velocity and confidence of strategic decision-making by turning hypotheses into data-backed approaches at scale. We are a multidisciplinary team of change agents who thrive in ambiguity, move fast with rigor, and embrace AI-native analytics workflows. Our work informs executive decisions at the E-Team level and helps our businesses move from insight to execution to measurable growth. About The Role We are seeking a strategic, execution-minded Data Scientist to support growth across content sharing channels and influencer marketing. You will help interpret data to generate clear insights, improve measurement, and enable faster testing and iteration with content and creator strategy. This is a hands-on role passionate about analysis, experimentation, and actionable insights in a defined but fast-evolving Social and Influencer domain. You will collaborate directly with channel owners and content creators. Together, you will define and evolve practitioner-level, optimizable metrics that improve day-to-day performance. What You'll Do Analyze performance across organic social, influencer partnerships, and paid social to identify optimization opportunities. Support experiment design (e.g., creative, audience, influencer selection) and evaluate results. Define and evolve optimizable metrics (e.g., engagement rate, cost efficiency) to guide day-to-day decisions. Set quarterly targets, monitor weekly performance, and deliver actionable insights to channel owners and marketing partners. Translate data into actionable recommendations for content, messaging, and creator strategy. Build scorecards and visualization tools to enable ongoing performance tracking and faster iteration. Partner closely with Organic Social, Influencer, and Paid Social teams to align on priorities and insights. What You Need To Succeed 3+ years in applied data science, analytics, or growth-focused roles with experience in social or digital marketing. Strong bias toward action, translating data into changes that improve content and campaign performance. Experience with social marketing metrics (e.g., reach, engagement, conversion) and basic attribution concepts. Structured problem solver who can break down questions and deliver practical recommendations. Ability to translate analysis into clear insights for non-technical partners (e.g., content creators, marketers). Strong collaboration skills; comfortable coordinating intimately with channel owners and marketing teams. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $109,000 -- $200,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $138,600 - $200,700. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices California: Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice. If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Adobe