New Business Account Executive, WFTS Tampa Bay 28 (Hybrid)

Are you a driven sales professional ready to help local businesses thrive? WFTS is seeking an Account Executive to deliver compelling multi‑platform advertising solutions that drive real results for our clients. This is your opportunity to combine strategic thinking, creativity, and relationship‑building to make a meaningful impact in the Tampa Bay market. As an Account Executive, you'll work with local and regional businesses to craft customized advertising strategies across broadcast television, Over The Top (OTT) video, search strategies (SEO/SEM), social media, digital display, and e‑mail targeting. You'll be a trusted advisor who helps clients grow their businesses while building your own successful sales career. What You'll Do Sell advertising solutions to local and regional businesses and advertising agencies. Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment. In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available. Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers. Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers. Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals. Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due. Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels. Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects. Build and maintain strong client relationships, which may include entertaining prospective and existing clients. Perform routine administrative functions of a media salesperson including make‑good resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts. Perform other duties as assigned. What You'll Need BS/BA in related discipline preferred or equivalent years of experience. Generally 2+ years of proven sales success preferred. Experience in strategic account management, broadcast ratings and digital execution preferred. Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits. What You'll Bring Highly self‑motivated and goal focused. Highly creative and innovative thinker. Strong influencing, selling and upselling skills. Effective teamwork and collaboration skills. Very strong analysis and data interpretation—able to translate needs and research data into sound marketing proposals. Exceptional verbal and written communication skills. Outstanding presentation abilities (in person/virtual, small/large groups, all levels). Strong time management and organizational skills. Proficient with Microsoft Office (Word, Excel and PowerPoint). Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom or MS Teams). What We'll Offer Uncapped sales commission. Monthly allowance for mileage and cell phone. Extensive Scripps Sales Process training. A career path to grow your professional experiences. Full medical, dental and vision benefits, as well as certain other health and wellness benefits. Retirement savings plan with company match. Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, or military membership or veteran status, and will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company. #J-18808-Ljbffr The E.W. Scripps Company