Marketing Analyst
Netpace
Marketing Analyst
Netpace is a data-driven, IT software services and solutions company providing innovative solutions for Fortune 500 companies. Our comprehensive portfolio of managed services across web and mobile applications, data, cloud security, and systems integration enables us to provide in-depth expertise and plays a pivotal role in delivering software solutions that fortify the virtue and reliability of our client's project initiatives. The Marketing Analyst is responsible for developing research plans, analyze research results and offer marketing strategies. The ideal candidate will provide information and insights regarding customers, markets, competitors to measure performance and support business decisions. They are expected to act independently to deliver and manage requirements to schedule, budget and scope; and are self-driven and motivated.
Responsibilities
- Conduct independent research on companies related to their funding, business objectives, market positioning and success factors.
- Provide ROI analysis of all marketing campaigns and sales activities
- Design research projects that answer specific business questions
- Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
- Develop focus groups and surveys to capture market research data
- Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
- Manage market segmentation, targeting, and positioning exercises as needed
- Build a marketing dashboard that visualizes key performance indicators
- Perform annual customer satisfaction survey and compile results report
- Conduct industry analysis: Social, Technological, Economic, and Political
- Gather requirements and Translate requirements and specifications
- Determine, understand and document the business case and project scope
- Interface with both technical and non-technical users.
- Liaison between stakeholder, technical teams, and the business unit's.
- Familiarity with Waterfall or Agile methodology.
- Write technical specifications and Interpret business documents
- Experience writing BRD's and preparing Statements of Work
Job Requirements
- US college degree - MBA in Marketing, Mass Communications or Entrepreneurship is a big plus
- 1 or 2 years experience in a marketing or market research
- Exceptional knowledge of marketing, sales, and business processes
- Experience in business analysis/process improvement or related technical field
- Strong project management, business writing, and reporting skills
- Ability to develop strong relationships and work with senior level executives
- Exceptional written and verbal communication skills
- Solid business acumen, management, analytical, and problem-solving skills
- Effective time management, organizational, and leadership skills
Location: San Ramon, CA Start Date: Immediate Fulltime Position
Vacancy posted 2 days ago
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