VP of Sales & Business Development

Job Description

About Law Firm Marketing

Law Firm Marketing (lawfirm- onlinemarketing.com) is part of the Local Web Leads (drivinglocalleads.com) family of companies, a digital marketing conglomerate focused on driving qualified lead generation for local service businesses. We are not a generic marketing agency. We are a performance-driven, outcome-focused company built around one thing: helping law firms generate more qualified calls, form submissions, booked consultations, and signed cases.

Our parent company has deep vertical expertise across legal marketing, pool builder marketing, and broader local service categories. The infrastructure, fulfillment engine, and delivery teams are already in place and operating at a high level. What we need now is someone to build the sales engine for our legal vertical from the ground up.

This is a builder role. You are not inheriting a pipeline, a playbook, or a team. You are creating all of it.

We have a proven fulfillment operation and a track record of delivering real results for law firms. Our existing clients came through referrals, which tells you the work speaks for itself. But we have never had a dedicated sales function for this vertical. That is where you come in.

You will own the entire sales process: prospecting, pipeline development, outreach, qualification, proposal, negotiation, and close. You will define the sales methodology, build the CRM infrastructure, develop the pitch, and establish repeatable processes that scale. Your target is a multimillion-dollar revenue goal within your first year.

You are joining a 13-year-old company, with proven success, but creating a new vertical within the existing infrastructure.

This is not a role where you manage a team from day one. You hunt first, prove the model, and then build the team around it. There is real opportunity to grow this into a larger leadership role as you scale the function.

• Build the entire new business development function for Law Firm Marketing from scratch, including process, pipeline, CRM, outreach sequences, and sales materials.
• Identify, prospect, and close law firm clients for digital marketing services ranging from startup to full-enterprise.
• Develop and execute outbound prospecting strategies targeting law firms across the US, with a focus on practice areas like personal injury, family law, criminal defense, estate planning, and other high-demand legal verticals.
• Own the full sales cycle from first touch to signed contract, including qualification, needs analysis, proposal development, negotiation, and onboarding handoff.
• Create a repeatable, measurable sales playbook that can be scaled as the team grows.
• Build and maintain an accurate pipeline with clear forecasting, stage definitions, and reporting cadences.
• Collaborate closely with the CEO and CGO on pricing strategy, service packaging, competitive positioning, and go-to-market approach.
• Work alongside the fulfillment and account management teams to ensure a clean handoff and strong client experience from day one.
• Hit a multimillion-dollar annual revenue target through new client acquisition on a trailing 12-month basis.
• Identify opportunities to hire and build a sales team as volume and pipeline justify the investment.

• 5+ years of B2B sales experience selling digital marketing services (SEO, PPC, paid media, web, lead generation, or related services) to small and mid-sized businesses.
• Proven track record of building a sales pipeline from zero or near-zero, not just inheriting an existing book of business.
• Demonstrated ability to close five- and six-figure annual contracts in a consultative sales environment.
• Deep understanding of digital marketing service offerings, how they work, and how to articulate their value in terms of ROI, lead quality, and business impact.
• Experience building and managing a CRM, sales process, and reporting infrastructure.
• Strong prospecting skills, including cold outreach, LinkedIn engagement, conference networking, and referral development.
• Self-starter with the ability to operate independently in a remote environment without constant direction.
• Located in the US.

• Direct experience selling digital marketing services to law firms or legal industry clients.
• Familiarity with the legal marketing landscape, including Google Local Services Ads for attorneys, legal lead generation models, and compliance considerations specific to law firm advertising.
• Experience selling into professional services firms where the buyer is a managing partner, firm administrator, or CMO.
• Track record of building and leading a small sales team after establishing the initial sales motion.

• Competitive base salary commensurate with experience.
• Performance-based commission structure tied directly to new business revenue closed.
• Total on-target earnings designed to reward significant revenue generation.
• Clear path to expanded leadership as the sales function scales, including team hiring and elevated title.
• Direct access to and partnership with the CEO & CGO.

You are not joining a startup trying to figure out product-market fit. The fulfillment engine works. The results are proven. The clients we have are happy. What is missing is a dedicated, senior sales operator who can take a strong service offering and build a scalable revenue engine around it.

If you have sold digital marketing services before, understand the law firm buyer, and want to build something from the ground up with real ownership and upside, this is the role.

Send your resume and a brief note on why this role is the right fit. We are not looking for a cover letter. We are looking for someone who can clearly articulate why they are the right person to build this and how they have done it before.

Applications that include specific examples of past sales results, deal sizes, and verticals sold into will be prioritized.