Affiliate Marketing Manager

Role Description

Leaf Home is seeking an experienced marketing manager to establish, maintain and improve business relationships with our affiliate network. The Manager, Affiliate will lead the success of Affiliate across Leaf Home Enhancements and Bath product lines. This candidate demonstrates problem-solving skills, has experience collaborating with a call center, and obsesses over the metrics to deliver measurable results. As a member of the Digital Acquisition Team and reporting to the Sr. Manager, Affiliate, the Manager will oversee a results-oriented Sr. Specialist responsible for meticulous performance management of affiliates.

Essential Duties and Responsibilities

• Bring in-depth knowledge of affiliate partners and operate as the in-house expert in your channel, while also showing a more general understanding of the media landscape and measurement to work collaboratively with biddable counterparts.
• Responsible for portfolio performance and budget of eight-plus figures per month.
• Leads the budgeting, testing, and optimization roadmap for team against assigned KPIs.
• Accountable to the performance and productivity of team including operational setup tasks, pacing, partner communication, and troubleshooting.
• Works directly with Leaf Home's largest affiliate partners to negotiate price; create new initiatives and execute on the affiliate strategy as outlined by Director of Affiliate.
• Take investigative approach to affiliate partners and decisively dictates next steps.
• Works with the Director to build a quarterly roadmap that aligns with strategic vision of the Digital Acquisition team.
• Communicates weekly with FP&A and Senior Manager on affiliate spend, performance, and optimization expectations.
• Prioritizes affiliate needs for internal stakeholders that results in successful launches and performance.
• Continuously scope and research new and emerging programmatic opportunities to meet the success metrics of Leaf Home.
• Performs other duties as assigned by supervisor.

Qualifications

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 5+ years of affiliate experience with lead generation focused objectives.
• Understanding of paid search, SEO, social media, native advertising, and programmatic.
• Experience managing and leading direct reports.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications

• Understanding of marketing channels such as paid and organic search, social, email, display, strategic integrations, etc.

Travel Requirements

• No travel required.

Overtime/Additional Hours Requirements

• Additional hours may be required (exempt positions).

Physical Requirements

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).