Marketing Manager - Affiliates

Role Description

You’ll own two high-upside acquisition channels for Lemonaid: our affiliate program and community-driven growth across platforms like Reddit and Quora. This is a hands-on-keyboard role.

• Run and scale the affiliate program end-to-end: recruit and vet publisher partners, negotiate terms, optimize routing and attribution (Everflow or similar), monitor TCPA compliance, and analyze funnel performance.
• Build and execute Lemonaid’s presence on Reddit and Quora: identify high-intent communities and threads, develop authentic engagement strategies, create and manage branded and organic content, and drive measurable patient acquisition.
• Monitor affiliate quality and compliance: track conversion rates, flag fraud or policy violations, manage publisher communications, and maintain a clean partner portfolio.
• Develop and test landing pages and offer structures specific to affiliate and community traffic sources.
• Build reporting dashboards for affiliate and community channels tracking CAC, conversion rates, partner performance, and ROI.
• Stay on top of platform rules, community norms, and content policies for Reddit, Quora, and emerging community platforms to ensure Lemonaid’s participation is compliant and well-received.
• Partner with the content and creative teams to develop assets tailored for community and affiliate audiences.
• Identify and test new partnership and community-driven growth opportunities as they emerge.

Qualifications

• 3–5+ years of experience in affiliate marketing, partnership management, or community-driven growth in a DTC, health/wellness, or subscription business.
• Hands-on experience with affiliate platforms (Everflow, Impact, CJ, or equivalent), including publisher recruitment, fraud monitoring, and attribution.
• Familiarity with Reddit and Quora as marketing channels: you understand the culture, content norms, and what works (and what gets you banned).
• Strong analytical skills: comfortable pulling data from affiliate dashboards and GA4, building performance reports, and identifying optimization opportunities.
• Understanding of TCPA compliance and telemarketing regulations as they apply to affiliate-generated leads and calls.
• Excellent written communication: you can write a compelling publisher pitch, a Reddit post that doesn’t read like an ad, and a performance report with equal skill.
• Self-starter who can build processes from scratch and operate independently in a lean environment.

Nice to Have

• Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar).
• Familiarity with healthcare advertising compliance, including LegitScript and TCPA requirements.
• Experience with influencer or creator partnerships as an extension of affiliate programs.
• Background in SEO or content marketing (useful for community platform strategy).
• Experience managing external vendors or agencies in addition to direct partnerships.

Benefits

• Direct access to the leadership team and real influence over company direction - no layers of middle management.
• Ground-floor opportunity to build the growth marketing function the right way.
• Remote-first culture with competitive compensation.
• Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare.
• Comprehensive benefits including medical, dental, vision, and PTO.