Content Analyst II - Marketing Communications

Job Description

Job Description

Content Analyst II - Marketing Communications

Work Hours: 1st shift position – 8 am to 4:30 pm – Minimal overtime

Job Description:
The Content Analyst will be responsible for continuously optimizing Sentera’s e-commerce platform, customer support resources, and primary web properties to improve digital performance, usability, customer engagement, and overall user experience. This role will develop and maintain customer- and dealer-facing marketing content, analyze digital content effectiveness, and drive ongoing website enhancements that support business growth objectives. The position will work cross-functionally with marketing, sales, product, and customer success teams to create targeted content and digital experiences that accelerate PixelScout adoption, support continued FieldAgent growth, and expand awareness and demand for Sentera’s sensor solutions. Through data-driven insights and content optimization, this role will play a key part in scaling Sentera’s digital marketing infrastructure and supporting revenue growth across multiple product lines.

Responsibilities :
• Optimize Digital Properties: Continuously improve Sentera’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
• Develop Customer and Dealer Content: Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows
• Analyze and Improve Content Performance: Monitor website, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
• Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and Sentera’s sensor portfolio while supporting broader go-to-market strategies.
• Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
• Other job duties as assigned

Required Skills/Experience
• Content creation and digital marketing expertise.
• Website, e-commerce, and user experience optimization.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.
• 3+ years in content marketing, digital marketing, or web content management.
• Experience managing website content and marketing materials.
• Proven ability to use analytics to improve customer engagement and business results.

Desired Skills/Experiences:
• Experience optimizing e-commerce platforms, websites, and digital customer journeys.
• Strong understanding of SEO, web analytics, and conversion rate optimization.
• Experience creating content for technical, software, or agricultural technology products.
• Experience supporting product launches, dealer networks, and go-to-market initiatives.
• Ability to translate customer insights and data into actionable content and business recommendations.

Education:
• Graphic Design, Marketing preferred but will consider candidates without a degree with 5 or more years of applicable experience

Interview Process:
• Interviews conducted via Microsoft Teams (virtual).
Work Location: Position starts onsite immediately.
Dress Code: Business casual.