Commercial Business Development Manager (m/w/d)

Responsibilities In this role, you will play a key part at the interface between the market, product and sales. You will work very closely with the Sales Manager and the German sales team, whilst maintaining regular contact with our colleagues in Italy (Product Management, Marketing, Development). The role offers considerable scope for personal initiative, short decision‑making processes and the opportunity to put your own ideas into practice. Product Management & Market Strategy Responsibility for defined product lines in the Molecular Diagnostics division in Germany Analysis of market trends, customer requirements and the competitive landscape Development of product and business strategies across the entire product lifecycle Development of value propositions, product positioning and use cases Gathering information on competitors and positioning Up‑to‑date knowledge transfer regarding remuneration Management and active preparation of conference participation, including budgeting Compilation of market needs and product requirements Communication of market trends and events Close collaboration with the Applications Team regarding studies and evaluations Adaptation and optimisation of contracts Pricing Optimisation of SFDC. Collaboration with the SFDC team Product launch activities Business Development & Sales Support Close operational collaboration with the Sales Manager and the sales team Active support for the field sales team with customer appointments, projects and tenders Identification and development of new market and business opportunities Support with pricing, portfolio and quotation strategies International Collaboration Close coordination with product management, marketing and R&D in Italy and Germany Translation of market requirements into clear product and development initiatives Collaboration on international launches; contributing to international launch and portfolio projects Communication & Knowledge Transfer Creating and maintaining product documentation, presentations and training materials Delivering product training (internal and external) Representing ELITech products at trade fairs, conferences and customer events Qualifications A degree in natural sciences, life sciences, medical technology, biotechnology or a related field Several years’ experience in product management, business development or technical sales within the IVD / Molecular Diagnostics sector A good understanding of laboratory processes, clinical applications and regulatory frameworks (e.g. IVDR) Strong market and customer focus, as well as strategic thinking Excellent communication and presentation skills Independent, structured and entrepreneurial approach to work Willingness to travel in collaboration with the sales team (field work, customer visits, internal meetings) Excellent command of German and English; Italian would be an advantage #J-18808-Ljbffr Bruker