Marketing Manager IV: 26-01617
Akraya, Inc.
Primary Skills: B2B Payments (Advanced), Go-to-market strategy (advanced), Product messaging (advanced), Sales enablement (advanced), Market research (intermediate), Data analysis (intermediate)
Duration: 6 Months (Possible Extension)
Contract Type: W2 Only
Location: San Francisco, CA ()
Pay Rate: $100-105/hr on W2
#LP JOB SUMMARY:
This role is responsible for developing and executing go-to-market strategies for B2B payment solutions, focusing on customer acquisition and adoption. You will translate complex product features into compelling narratives and drive cross-functional alignment for successful product launches. The position requires a strategic thinker with a proven ability to leverage customer insights to inform product positioning and marketing campaigns. JOB REQUIREMENTS:
- Drive comprehensive GTM strategies across the product lifecycle (0→1 launches through growth and maturity) based on customer insights and compelling value propositions
- Develop business cases, market sizing, and success metrics to inform prioritization and investment decisions
- Lead product launches and feature rollouts, ensuring cross-functional alignment, execution excellence, and consistency across all customer touch points
- Serve as the voice of the customer, with deep focus on SMBs and accountant personas
- Build and maintain a robust learning agenda leveraging qualitative and quantitative research
- Translate insights into actionable recommendations for product, sales, and channel teams
- Develop differentiated value propositions, positioning, and messaging by simplifying complex payments and financial workflows into clear, benefit-driven narratives
- Build scalable sales and accountant enablement assets (educational content, pitch decks, objection handling, competitive battlecards, ROI narratives); define and optimize solution-selling frameworks
- Partner with channel marketing to build integrated campaigns across acquisition, and lifecycle, and sales channels
- Define and track key business metrics (adoption, engagement, revenue, retention), track funnel performance, and identify optimization opportunities based on performance data
- Develop learning agendas, define campaign objectives, KPIs, and measurement frameworks
- Analyze GTM and campaign performance to generate insights and inform future strategy
- 7+ years of experience in product marketing, preferably in B2B SaaS, fintech, or payments
- Proven track record of owning and executing successful GTM strategies
- Strong experience partnering with sales teams and driving revenue outcomes
- Demonstrated ability to translate customer insights into impactful positioning and campaigns
- Exceptional communication and storytelling skills; executive level written communication
- MBA or equivalent business experience
- Strategic thinking paired with strong execution
- Strong analytical skills: Data-driven decision-making and analytical rigor
- Cross-functional leadership and influence without authority
- Ability to thrive in ambiguity and fast-paced environments
- Experience in B2B SaaS, fintech, or payments is highly preferred.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!
Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Vacancy posted 9 hours ago
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