Performance Creative Strategist

As the Performance Creative Strategist, you'll bridge the gap between media buying and direct response creative, owning the feedback loop that turns performance into profitable growth.
Pet Honesty

Pet Honesty is a trusted leader in premium, natural pet health products, on a mission to help pet parents give their pets more joyful, healthy years together. Founded in 2018 and headquartered in Austin, TX, the company specializes in vet-approved pet supplements that provide functional health benefits backed by science and certified by the NASC, using natural base ingredients with no artificial preservatives, colors, or flavors. Its #1 Vet Approved Multivitamin is the Official Multivitamin Supplement of the American Kennel Club, and the brand's retail footprint now spans over 12,000 stores nationwide, including Walmart, Target, Petco, PetSmart, Pet Supplies Plus, and Tractor Supply, in addition to strong online sales on Amazon and Chewy.

Beyond its products, the company is committed to giving back. Since 2022, it has supported over 250 rescues across 42 states and donated more than $1.5 million in product.

We continue to lead with innovation, including the recent launch of Brush Buddies© and Cat Squeezeables©. Our recently formed Science and Health Advisory Council ensures every product is grounded in veterinary insight and nutritional expertise.

If you're excited about joining a purpose-driven, high-growth company where your work directly supports pet wellness, Pet Honesty offers the opportunity to make a real impact alongside a passionate and collaborative team.

As the business continues to scale, we are investing in a best-in-class consumer acquisition engine that connects data, creative, and media more effectively than ever before.
What You Will Do

We are seeking a Performance Creative Strategist who can bridge the gap between media buying and direct response creative. This individual will own the feedback loop between advertising performance, creative strategy, testing, and optimization to help drive customer acquisition and profitable growth. Unlike a traditional media buyer role, this position goes beyond campaign management. The successful candidate will analyze creative performance, identify opportunities, develop testing roadmaps, write creative briefs, and partner with internal and external creators to continuously improve results.
Responsibilities

• Own performance across key acquisition channels, including Meta and other paid social platforms, monitoring results and identifying opportunities to improve efficiency, scale, and return on ad spend.
• Partner with leadership to establish growth goals, investment priorities, and clear performance expectations.
• Conduct regular creative audits, using creative-level metrics such as hook rate, hold rate, CTR, CPA, and ROAS to evaluate creative performance alongside media performance and determine what is driving winning and losing ad performance.
• Identify trends across messaging, hooks, offers, formats, creators, audiences, and visual execution, and build reporting frameworks that translate performance data into actionable creative recommendations.
• Create clear creative briefs informed by consumer insights, channel learnings, and performance data.
• Develop testing hypotheses and roadmaps for new concepts, hooks, formats, messaging, offers, and creative angles to improve acquisition performance and creative-market fit.
• Partner with internal creative, paid influencers, and the TikTok affiliate lead to execute briefs and launch new assets.
• Partner with internal stakeholders and external agencies to ensure alignment across media buying, creative development, analytics, and TikTok affiliate marketing.
• Create accountability for the complete performance cycle: performance data → creative insights → creative brief → creative development → testing → optimization → scale, systematizing learnings into future creative development.

Who You Are

The ideal candidate sits at the intersection of performance marketing, direct response creative, and growth analytics, bringing the analytical, hands-on instincts of a growth marketer paired with the pattern recognition of a creative strategist. You turn performance data into sharper creative decisions without treating media, creative, and consumer insight as separate workstreams. Strong influencing skills and a proven ability to use data to bring stakeholders along are key, and you thrive in high-growth environments where creative instinct and consumer psychology work in service of measurable growth.
Qualifications

• The ideal candidate sits at the intersection of performance marketing, direct response creative, and growth analytics, bringing the analytical, hands-on instincts of a growth marketer paired with the pattern recognition of a creative strategist. You turn performance data into sharper creative decisions without treating media, creative, and consumer insight as separate workstreams. Strong influencing skills and a proven ability to use data to bring stakeholders along are key, and you thrive in high-growth environments where creative instinct and consumer psychology work in service of measurable growth.

Benefits

• 100% company paid medical, dental and vision premiums for employees.
• 401(k) with 4% company match
• Unlimited Flexible Time Off
• Pet Insurance
• Life Insurance
• Monthly Flexible Wellness Allowance
• Marketplace Savings Program
• Paid Pregnancy & Parental Leave

We are committed to a diverse and inclusive workplace and encourage all qualified applicants to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. While our job descriptions outline ideal qualifications, we recognize potential comes in many forms. If you believe in our work and have the foundational skills and experience that would contribute to our company culture and mission, we encourage you to apply.