Head of Country Sales

We are a fast-growing manufacturer of commercial mowing equipment expanding our presence in the United States. We’re looking for a Head of Country Sales who already knows the turf & grounds industry — the people, the dealers, the turf — and can turn that network into revenue across golf courses, schools and campuses, sports fields, farms, and municipal accounts. This is a hands‑on, field‑based role: you’ll own your territory end‑to‑end — from first cold call to demo day to closed deal — while working closely with our international headquarters. If you’ve sold commercial mowers, turf equipment, or grounds‑maintenance machinery before and you’re ready to run a territory like it’s your own business, we want to talk. Why this role: Real territory ownership, uncapped commission, a product line you can demo with confidence, and a direct line to decision‑makers — no layers of red tape. What you’ll do Own and grow a US Market — build and execute a territory plan that drives new business across golf, education, sports turf, agriculture, and municipal channels. Expand our dealer & partner network — recruit, onboard, and activate turf‑management dealers and channel partners to extend reach and aftermarket support. Run live equipment demos — transport and operate mowers on‑site at customer locations, independently delivering demonstrations that prove performance on real turf. Be the technical voice — provide product training, specs guidance, and after‑sales support to dealers and end users; translate field feedback to HQ product teams. Represent us in the industry — attend national trade shows (GCSAA, STMA, PROGIESS, etc.) and regional events; run dealer open‑house and demo days. Hit the number — manage pipeline in CRM, forecast accurately, and deliver against quarterly and annual revenue targets. Bridge to HQ — collaborate effectively across time zones with our international headquarters, sharing market intelligence and customer needs to shape roadmap and go‑to‑market. What we’re looking for 10+ years of B2B field sales in commercial turf, grounds‑maintenance, golf‑course, agriculture, or outdoor power equipment — with a verifiable track record of hitting quota. Industry fluency: you know turf management, you know the equipment, and you know who buys it. Existing relationships with superintendents, grounds managers, dealers, or landscapers is a big plus. Hands‑on equipment experience — you can safely operate, transport, and demo commercial mowing equipment independently. Bachelor’s degree or equivalent experience in turf management, agronomy, horticulture, ag‑business, or a related field. Valid US driver’s license + clean driving record; able to tow/transport equipment and travel up to 50% of the time across multiple cities/states. Strong communicator — crisp written and verbal English; comfortable presenting to superintendents, facility directors, and procurement teams. Remote‑collaboration ready — proven experience working with a distant or international headquarters; self‑driven, organized, and reliable across time zones. #J-18808-Ljbffr ATRONEX