Marketing Product Owner

Role Description

The Marketing Product Owner is an individual contributor responsible for owning and optimizing marketing investment strategy for the Leaf Home business. This role partners cross-functionally with channel owners, Sales, and Installation to ensure an effective marketing mix across channels and markets, maximizing lead quality, conversion, and return on investment.

• Own and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s).
• Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights.
• Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiency.
• Develop and manage market-level investment strategies to ensure optimal geographic mix and coverage.
• Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiatives.
• Serve as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisions.

Qualifications

• 4+ years of experience in marketing analytics, performance marketing, business strategy, or related field.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Experience working cross-functionally with marketing, sales, and operations teams.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency using Microsoft Office Suite.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Requirements

• Bachelor's degree or a combination of education, training, and experience.
• 1-10% Travel.
• Additional and non-standard hours may be required (exempt).
• Standing Occasionally.
• Walking Occasionally.

Benefits

• Industry-leading compensation package.
• Competitive medical, dental, and vision benefits after 60 days.
• Retirement savings plan with company match.
• Paid parental leave and generous paid time off programs.
• On-campus fitness programs and meal delivery services.
• Comprehensive health, wellbeing, financial wellness, and childcare benefits.
• Opportunities for growth and advancement.

Company Description

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.