Lead Product Owner, Retention Marketing
$126.3k - $173.7kFull-time
Humana
Role Description
The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.
- Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs.
- Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
- Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
- Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
- Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
- Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
- Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience.
- 5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
- 2+ years of experience leading agile teams or cross-functional pods.
- Strong understanding of omni-channel marketing and journey orchestration.
- Experience with marketing automation platforms and CRM tools.
- Excellent facilitation, prioritization, and problem-solving skills.
Requirements
- Experience in healthcare, insurance, or other regulated industries.
- Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
- Exposure to agile marketing operating models and performance optimization frameworks.
Benefits
- Competitive benefits that support whole-person well-being.
- Medical, dental and vision benefits.
- 401(k) retirement savings plan.
- Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave).
- Short-term and long-term disability.
- Life insurance and many other opportunities.
Company Description
Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it.
Vacancy posted 4 days ago
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