Senior Manager, Digital Marketing

BUILT ON FLAVOR. FUELED BY PEOPLE.

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it! Every day youll be part of a journey to add flavor to millions of meals and lives.

About the Role:

The Senior Digital Experience Manager will lead the strategy and performance of Kinders owned digital consumer experience with responsibility for strategy ecommerce CRM/email and content .

This role sits at the intersection of brand consumer experience content and commerce. The Senior Digital Experience Manager will define how Kinders shows up across its owned digital channels and build experiences that turn consumer interest into deeper engagement purchase and long-term brand relationships.

This role will oversee the Kinders ecommerce business and partner closely with the team responsible for marketing technology website capabilities and digital merchandising. The Senior Digital Experience Manager will also lead Kinders digital content strategy including managing the team member responsible for culinary content.

The ideal candidate combines strong consumer instincts with commercial acumen. They understand how content CRM ecommerce and digital experiences work together and are equally comfortable developing a strategy analyzing performance leading a team and working cross-functionally to bring ideas to life.

Key Responsibilities:

Digital Consumer Experience

• Define the vision and strategy for the Kinders owned digital consumer experience with serving as a central destination for product discovery culinary inspiration brand engagement and commerce.
• Own the consumer journey across identifying opportunities to make it easier and more rewarding for consumers to discover products find meal inspiration engage with Kinders and purchase.
• Define business and consumer requirements for new website experiences and capabilities partnering with the m arketing t echnology and merchandising teams on implementation.
• Use consumer behavior analytics and testing to continuously improve the digital experience.
• Ensure Kinders digital channels effectively support major campaigns product launches and seasonal moments.

Ecommerce & Digital Commerce

• Own the strategy and performance for the Kinders direct-to-consumer ecommerce business.
• Develop the commercial strategy for DTC including assortment priorities promotions bundles and gifting.
• Partner closely with the team responsible for ecommerce technology product catalog management and site merchandising to execute against business priorities.
• Identify opportunities to improve conversion average order value repeat purchase and customer lifetime value.
• Develop strategies that connect digital product discovery with purchase whether through retail partners or other digital commerce channels.
• Oversee Kinders Amazon and Faire presence in partnership with internal and external partners ensuring the channels support broader brand and commercial objectives.
• Establish ecommerce forecasts KPIs and reporting and regularly communicate performance and opportunities to key stakeholders.

CRM & Customer Lifecyle

• Own Kinders CRM and email strategy using owned consumer communications to build stronger longer-term relationships with the brand.
• Develop strategies to grow Kinders first-party consumer audience and increase the value of those relationships over time.
• Build lifecycle programs that move consumers from initial engagement through product discovery purchase repeat engagement and advocacy.
• Develop audience segmentation and personalization strategies based on consumer interests behaviors and preferences.
• Own the CRM communication calendar and partner with our digital agency and internal teams to develop relevant compelling communications.
• Establish a disciplined test-and-learn program across subject lines content offers segmentation cadence and consumer journeys.
• Track and improve key measures including audience growth engagement conversion retention and revenue contribution.

Content Strategy & Leadership

• Own the digital content strategy creating an integrated approach to content across CRM ecommerce and other owned digital channels.
• Lead and develop the team member responsible for culinary content setting priorities and ensuring content supports both consumer needs and broader brand and business objectives.
• Partner with Brand Creative Social Culinary and Consumer Insights teams to identify consumer needs and translate them into compelling content.
• Develop an editorial and content planning approach that connects evergreen consumer needs with campaigns product launches and seasonal opportunities.
• Use search behavior site analytics CRM engagement and other signals to identify content opportunities and measure effectiveness.
• Maximize the value of content by creating strategies for how it can be distributed adapted and activated across multiple consumer touchpoints.

Consumer Journey Insights & Optimization

• Develop a holistic view of the Kinders digital consumer journey and identify opportunities to better connect paid media social CRM ecommerce and retail.
• Establish KPIs and reporting across digital experience ecommerce CRM and content.
• Translate digital analytics ecommerce performance and consumer behavior into actionable insights and business recommendations.
• Build an experimentation roadmap to continuously improve engagement conversion and retention.
• Bring the voice of the digital consumer into broader marketing and business decisions.
• Stay current on changing consumer behaviors and digital trends identifying emerging opportunities that are relevant to the Kinders brand and consumer.

Cross-Functional & Team Leadership

• Serve as a key digital experience partner to Brand Creative Social Culinary Consumer Insights Sales and other functions.
• Build a highly collaborative partnership with the marketing technology and merchandising teams translating consumer and business needs into clear priorities and requirements.
• Lead and develop direct report(s) establishing clear goals priorities and opportunities for growth.
• Manage relevant agency and external partner relationships setting clear expectations deliverables and success metrics.
• Manage digital budgets and ensure resources are allocated against the highest-impact opportunities.
• Champion a consumer-first data-informed approach to digital experiences across the organization.

What You Bring To The Table:

Skills and Experience

• Bachelors degree in Marketing Business Ecommerce Digital Media or a related field.
• 7 years of experience in digital marketing ecommerce CRM digital experience or related roles ideally within CPG food & beverage retail or another consumer-focused business.
• Demonstrated experience developing digital strategies that drive both consumer engagement and commercial results.
• Strong experience with CRM and lifecycle marketing including audience growth segmentation personalization automation and testing.
• Experience developing and leading content strategies with a strong understanding of how content can drive discovery engagement and commerce.
• Experience managing and developing direct reports.
• Strong understanding of digital analytics consumer journeys SEO conversion optimization and experimentation.
• Experience partnering with technology product ecommerce operations or MarTech teams to deliver digital experiences without directly owning the underlying technology.
• Strong analytical and commercial skills with the ability to translate data into clear priorities and recommendations.
• Excellent communication collaboration and cross-functional leadership skills.
• Ability to move fluidly between strategic thinking and hands-on execution in a fast-paced growing organization.

Preferred Qualifications

• Experience with a nationally distributed CPG or food & beverage brand.
• Experience with DTC ecommerce and platforms such as Shopify.
• Experience with CRM and marketing automation platforms such as Klaviyo or similar tools.
• Strong working knowledge of GA4 and digital analytics platforms.
• Familiarity with Amazon and retailer ecommerce ecosystems.
• Understanding of SEO consumer search behavior and content optimization.
• Experience with culinary recipe or food-related digital content.

Location and Travel:

The position will be based out of our office in Walnut Creek CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumers and to have more fun . Employees currently enjoy 1 flex day per week with the opportunity to choose to be either in the office or to work from home based on what makes most sense for them and their teams.

Pay Transparency:

The expected starting salary range for this role is $160000-$180000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.

SEASONED FOR SUCCESS:

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at

Required Experience:

Senior Manager