Brand Manager

Brand Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is a growing company in the technology and networking space focused on delivering high-quality products and customer experiences through clear positioning, strong messaging, and performance-driven marketing. They are looking for a Brand Manager to lead customer understanding, positioning strategy, and messaging execution to ensure all go-to-market communication supports conversion, acquisition, and long-term growth.

Role Overview

The Brand Manager will define how the company positions itself in the market, who it targets, and how it communicates its value across all customer touchpoints. This role sits at the intersection of customer insights, product positioning, and marketing execution, ensuring messaging is clear, differentiated, consistent, and conversion-focused.

This is not a traditional brand awareness role. The Brand Manager will be responsible for developing messaging frameworks, refining ideal customer profiles, leading voice-of-customer initiatives, and partnering cross-functionally to ensure messaging directly supports acquisition, conversion, and revenue growth.

Key Responsibilities

Brand Positioning & Messaging

• Define and evolve the company's positioning within the market.
• Develop and maintain messaging frameworks, including value propositions, differentiation, and audience-specific messaging hierarchies.
• Ensure messaging consistency across all marketing and customer-facing channels.
• Influence campaign messaging, product positioning, and overall communication strategy across teams.

Customer Insights & VOC Strategy

• Own and manage the voice-of-customer (VOC) program.
• Translate customer insights into actionable messaging improvements, campaign direction, and product positioning recommendations.
• Identify key customer segments, buying triggers, objections, and customer language patterns.
• Lead customer insight synthesis and distribute findings across teams.

ICP & Segmentation

• Define and refine ideal customer profiles (ICPs).
• Segment customers based on value, behavior, and business needs.
• Ensure marketing and messaging strategies are aligned with the highest-value customer segments.

Product & Category Positioning

• Partner with merchandising teams to position key product categories effectively.
• Improve product-level messaging and differentiation.
• Support product launches with clear positioning and messaging strategies.

Channel Messaging Alignment

• Collaborate closely with acquisition and marketing teams to shape campaign messaging.
• Test and iterate positioning and messaging in-market.
• Ensure consistency across advertising, website content, social media, and sales messaging.
• Identify opportunities to improve conversion through stronger messaging and positioning.

Reporting & Messaging Performance

• Track and report on brand and messaging effectiveness.
• Develop and maintain a messaging test backlog prioritized by impact and optimization opportunities.
• Produce monthly VOC insight reports highlighting customer themes, objections, and language trends that inform messaging and positioning decisions.

Qualifications

Experience

• 4–7+ years of experience in brand management, brand marketing, or related roles.
• Experience defining positioning and messaging frameworks.
• Experience working cross-functionally with marketing, sales, and product teams.
• Experience translating customer insights into actionable business and marketing strategies.
• Experience in B2B or technical product environments is a plus.
• Experience within ecommerce or performance marketing environments is a plus.
• Experience working closely with paid acquisition teams is a plus.
• Familiarity with VOC programs and customer research methodologies is a plus.

Skills

• Strong understanding of customer behavior, buying psychology, and decision-making processes.
• Ability to simplify complex ideas into clear, compelling messaging.
• Strong strategic thinking and positioning capabilities.
• Commercial mindset with an understanding of how messaging impacts conversion and revenue.
• Strong communication and stakeholder alignment skills.
• Ability to influence cross-functional teams without direct authority.
• Customer-obsessed mindset focused on understanding customer motivations and behaviors.

What Success Looks Like

• Clear and differentiated positioning within the market.
• Strong alignment across teams around messaging frameworks and customer communication.
• Improved conversion rates driven by more effective messaging and positioning.
• Well-defined ICPs actively used across marketing and sales initiatives.
• Voice-of-customer insights consistently informing business, marketing, and messaging decisions.
• Consistent delivery of messaging frameworks, VOC reports, and messaging test initiatives that support ongoing growth and optimization.

Opportunity

This is an exciting opportunity to play a highly strategic role within a growing company focused on performance, customer understanding, and scalable growth.

The Brand Manager will directly influence how the company communicates its value to the market, helping connect customer insights with marketing execution, conversion optimization, and revenue growth. This role offers strong cross-functional exposure and the opportunity to shape messaging strategy across acquisition, product positioning, merchandising, and customer experience initiatives.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets