Marketing Manager

Dentallab.com is seeking a highly strategic, results-driven, and hands-on Marketing Manager to lead our global marketing initiatives. This is a leadership role responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, improve customer acquisition and retention, and support business growth across multiple markets. The Marketing Manager will oversee marketing operations across both our United States and Bangladesh teams , ensuring alignment, accountability, and consistent execution of all marketing initiatives. The ideal candidate is equally comfortable developing long-term strategy and rolling up their sleeves to execute campaigns, analyze performance, manage teams, and collaborate with cross-functional departments. This position requires exceptional leadership, strong analytical thinking, creativity, project management skills, and experience leading distributed teams in a fast-paced environment. Key Responsibilities Lead and mentor marketing teams in both the United States and Bangladesh. Develop and execute comprehensive annual and quarterly marketing strategies aligned with company objectives. Build marketing roadmaps that support revenue growth, brand positioning, customer acquisition, and retention. Establish clear KPIs, departmental goals, and accountability measures. Conduct regular one-on-one meetings and team performance reviews. Create scalable marketing processes and standard operating procedures (SOPs). Manage departmental budgets and optimize marketing spend for maximum ROI. Campaign Management Plan, launch, and oversee integrated marketing campaigns across digital and traditional channels. Ensure campaigns are delivered on schedule and within budget. Coordinate seasonal promotions, product launches, trade shows, webinars, and special campaigns. Continuously optimize campaigns using performance data and customer insights. Manage campaign calendars and marketing priorities across multiple teams. Digital Marketing Oversee SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and remarketing campaigns. Develop and optimize lead-generation funnels. Improve website traffic, conversion rates, and user engagement. Collaborate with developers to improve website UX and landing page performance. Monitor and optimize marketing automation workflows. Brand Management and Content Marketing Ensure brand consistency across all digital and print materials. Develop brand guidelines and maintain messaging consistency. Protect and strengthen the company's reputation across all channels. Oversee creative direction for marketing collateral, presentations, advertisements, and promotional materials. Lead content strategy across blogs, email campaigns, social media, newsletters, videos, and case studies. Develop educational and industry-focused content that positions the company as a market leader. Coordinate with designers, writers, videographers, and external agencies. Ensure all content aligns with company branding and SEO best practices. Social Media Management Develop and execute social media strategies across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms. Increase engagement, follower growth, and brand awareness. Monitor community engagement and respond appropriately to customer interactions. Analyze platform performance and adjust strategies accordingly. Work closely with Sales leadership to ensure marketing efforts generate high-quality leads. Support sales teams with presentations, marketing collateral, email campaigns, and promotional materials. Develop lead nurturing strategies that improve conversion rates. Analyze customer journeys to improve the sales pipeline. Analytics & Reporting Track campaign performance using Google Analytics, CRM systems, advertising platforms, and internal dashboards. Prepare weekly and monthly executive reports. Analyze ROI, customer acquisition costs, conversion rates, and pipeline performance. Make data-driven recommendations for continuous improvement. Team Management Manage and support remote marketing professionals across multiple time zones. Delegate projects effectively while maintaining quality standards. Recruit, onboard, mentor, and develop marketing talent. Foster collaboration between marketing, sales, customer service, operations, and leadership teams. Manage relationships with marketing agencies, freelancers, software vendors, and external partners. Negotiate contracts and evaluate vendor performance. Ensure deliverables meet quality standards and deadlines. Market Research Conduct competitor analysis and monitor industry trends. Identify new market opportunities and customer segments. Analyze customer feedback to improve marketing initiatives. Recommend innovative growth opportunities. Required Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree or MBA is an asset. 5+ years of progressive marketing experience. 3+ years in a marketing leadership or management role. Experience managing remote and international teams. Proven success developing marketing strategies that drive measurable business growth. Strong understanding of B2B marketing and lead generation. Excellent project management and organizational skills. Outstanding written and verbal communication skills. Strong leadership and coaching abilities. Experience managing multiple priorities in a fast-paced environment. Why Join Dentallab.com? At Dentallab.com, you'll have the opportunity to build and lead a global marketing function that directly influences company growth. You'll collaborate with cross-functional teams, drive innovative campaigns, mentor talented professionals across multiple countries, and play a key role in shaping the future of our brand. If you're a strategic marketing leader who thrives in a high-growth, fast-paced environment and enjoys balancing strategy with execution, we'd love to hear from you. Compensation: Competitive, based on qualifications and experience. #J-18808-Ljbffr