Copywriter

Job Description

Insight Global is seeking an experienced copywriter to join our client's in-house creative team supporting healthcare providers, patients, and a field sales organization. This role will focus on developing clear, compelling, and compliant content across a mix of digital and print materials, including marketing collateral, presentations, ads, emails, websites, conference materials, and video scripts.

The ideal candidate has strong experience writing for medical device or healthcare audiences, can confidently adapt tone by audience (patients vs. clinicians), and is comfortable working in regulated environments with cross-functional teams.

Responsibilities:

• The Copywriter will concept, write, edit, and refine content to support business objectives and strengthen our brand voice.

• Work closely with content strategists, designers, marketers, and subject-matter experts to develop compelling digital and print materials.

• Write clear, persuasive, and engaging copy for a variety of formats- including ads, email campaigns, web pages, video scripts, presentations, brochures, training materials, and other communications.

• Ensure all copy adheres to our established brand guidelines, tone-of-voice standards, and marketing objectives.

• Adapt tone and depth based on audience type, channel, and intent while maintaining credibility

• Use correct medical terminology and disease-state language when developing content for clinician audiences

• Collaborate with vendors, freelancers, and cross-functional partners as needed to produce resources.

• Work closely with content reviewers to ensure accuracy and regulatory compliance

• Proofread and quality-check deliverables: Serve as the lead for proofreading to catch issues the broader team may miss, ensuring copy is accurate, consistent, and publication-ready.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

Must Haves:

• 5+ years of professional copywriting experience

• Strong healthcare or medical device writing background

• Experience writing for both patients and healthcare professionals

• Proven ability to write across multiple formats: Email campaigns, Web content, Presentations & sales materials, Case studies, one-pagers, brochures, Video scripts and training materials

• Experience working in regulated content environments

• Ability to collaborate cross-functionally with marketing, design, and SMEs

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field Nice to Haves

• Medical device or life sciences industry experience

• Familiarity with brand guidelines and regulatory review processes

• Experience supporting field sales organizations

• Background working with agencies, freelancers, or vendors