Content Strategist

Content Strategist

Job Category: Marketing

Full-Time

Hybrid

Minneapolis, MN 55425, USA

Description

CONTENT STRATEGIST

Job description

ABOUT THE COMPANY

Crecera Brands is the driving force behind Sportsman's Guide, Salt Strong, The Golfer's World, Play Baseball and Play Softball, five of America's leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com.

POSITION SUMMARY:

The Content Strategist translates merchant priorities and seasonal business goals into integrated content plans that support catalog, email, social, paid media, site, SEO, contributor, and video channels. This role partners closely with merchandising, creative, marketing, and production teams to shape seasonal campaigns, define content direction, and ensure cohesive storytelling across customer touchpoints.

RESPONSIBILITIES AND DUTIES

• Build seasonal POVs, messaging frameworks, and campaign narratives
• Translate merchant priorities into structured content plans
• Define asset maps and channel requirements
• Develop contributor and influencer briefs
• Identify SEO-informed content opportunities
• Partner with creative and video teams on production planning
• Help shape campaign direction across channels
• Contribute to evolving content workflows and planning processes
• Review content and campaigns for strategic alignment

What success looks like

• Seasonal campaigns launch with clear direction and cohesive storytelling
• Content plans support multiple channels and customer touchpoints
• Contributors and creators receive thoughtful briefs and guidance
• Campaign messaging remains consistent across executions
• Content opportunities are identified proactively throughout the season

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Experience in content strategy, editorial planning, content marketing, or campaign planning.
• Strong ability to translate business priorities into structured content plans and messaging frameworks.
• Demonstrated success collaborating cross-functionally with merchandising, creative, marketing, and production partners.
• Familiarity with SEO-informed content planning and identifying content opportunities that support business goals.
• Experience developing creative briefs, contributor briefs, or campaign narratives across multiple channels.
• Strong communication, organization, and project management skills in a fast-paced environment.
• Outdoor, lifestyle, retail, or consumer brand marketing experience preferred.

Salary range for this position is $60,000 to $90,000 DOQ

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.