Director of Sales

Reference: PR/604191_1785777945Position OverviewOur client is seeking a Director of Sales to lead commercial growth initiatives for a leading snack food manufacturer with a strong presence across retail, grocery, club, convenience, and foodservice channels. This individual will be responsible for developing and executing sales strategies, leading a high-performing sales team, expanding key customer relationships, and driving profitable revenue growth across North America.The ideal candidate will bring a strong background in branded food, snack foods, or consumer packaged goods (CPG), along with proven leadership experience and a track record of building strategic customer partnerships and delivering sustained growth.Key ResponsibilitiesDevelop and execute sales strategies to drive revenue growth, market share expansion, and customer retention across key channels.Lead, coach, and develop a team of sales managers, account executives, and business development professionals.Manage and expand relationships with grocery retailers, club stores, convenience chains, distributors, and foodservice operators.Identify new business opportunities, channel expansion initiatives, and strategic partnerships.Lead customer negotiations, annual business planning, pricing discussions, promotional programs, and contract renewals.Collaborate with marketing, operations, supply chain, and product development teams to ensure successful execution of sales initiatives.Analyze sales performance, customer trends, competitive activity, and market opportunities to guide business decisions.Establish forecasting processes, sales targets, budgets, and KPI reporting for executive leadership.Drive distribution gains, new product launches, and category growth initiatives across key accounts.Represent the organization at customer meetings, trade shows, and industry events.QualificationsBachelor's degree in Business, Marketing, or a related field preferred.8+ years of progressive sales leadership experience within food & beverage, snack foods, consumer packaged goods (CPG), or related industries.Proven success managing strategic retail accounts and leading high-performing sales teams.Strong understanding of grocery, club, convenience, mass retail, and foodservice sales channels.Experience with customer planning, trade promotions, category management, and revenue growth strategies.Demonstrated ability to drive measurable revenue growth while improving profitability.Excellent leadership, communication, negotiation, and analytical skills.Proficiency with CRM platforms, sales analytics tools, and Microsoft Office Suite.Preferred BackgroundExperience within branded snack foods, confectionery, baked goods, salty snacks, better-for-you snacks, or related CPG categories.Established relationships with major retailers such as Walmart, Target, Kroger, Albertsons, Costco, Sam's Club, BJ's, Ahold Delhaize, and regional grocery chains.Experience managing broker networks, distributors, and national account programs.Strong understanding of consumer trends, category management, and go-to-market strategies within the food and beverage industry.Compensation & BenefitsCompetitive base salary range of $150,000 - $195,000, plus annual bonus potentialMedical, Dental, and Vision Insurance benefits