Performance Marketer

Now seeking a data-driven growth leader to accelerate demand generation and digital performance through strategic execution of paid, organic, and emerging marketing channels in the commercial HVAC marketplace! YOUR MISSION AS PERFORMANCE MARKETER Cambridge Air Solutions ("CAS") is seeking an experienced Performance Marketer with a passion for driving measurable business outcomes through digital marketing. Your mission is to build and execute integrated digital strategies that drive targeted traffic, generate qualified leads and support revenue growth. Reporting to our Director of Marketing, this role is responsible for owning and scaling Cambridge’s paid media, SEO, and digital performance initiatives. You will partner cross-functionally with Cambridge’s marketing team to continuously improve campaign effectiveness, conversion rates, and overall digital experience. This role blends strategic thinking with hands‑on execution and deep analytical rigor. LEAD DIGITAL STRATEGY & EXECUTION | Drive the development and implementation of integrated digital marketing strategies aligned with business objectives and revenue growth. Identify and capitalize on opportunities across paid, organic, AI and emerging channels. Continuously optimize conversion funnels and improve website user experience in partnership with web team members. Ensure best practices in tracking and tagging to enable smarter decisions and stronger outcomes. DRIVE DIGITAL ADVERTISING | Lead the strategy, execution, and ongoing optimization of paid search and paid social campaigns (Google Ads, Microsoft Ads, LinkedIn, Facebook and other platforms) to drive high-quality, conversion-ready leads. Manage budget allocation, bidding strategies, and audience targeting to maximize ROI. Continuously test creative, messaging, landing pages, and audience targeting to improve performance and drive engagement. Partner with internal teams to scale and enhance overall performance marketing efforts. OWN SEO & ORGANIC GROWTH INITIATIVES | Develop and execute on-page and technical SEO strategies to increase visibility and drive high-intent traffic. Conduct keyword research aligned with customer needs and industry trends. Collaborate with content and product marketing teams to strengthen organic performance and search rankings and continuously refine strategies to improve outcomes. LEVERAGE ANALYTICS & PERFORMANCE INSIGHTS | Establish KPIs and performance dashboards to measure campaign success. Analyze data across channels to uncover insights and provide actionable recommendations. Continuously evaluate and implement new tools, platforms, and processes to enhance efficiency and results. Translate data and analytics into clear, compelling reporting for marketing leadership – measuring ROI, informing strategy, and driving ongoing optimization and performance improvement. IS THIS A MATCH FOR YOU? Your Marketing Experience – You have gained a minimum of 4-7 years of progressive experience in performance marketing, growth marketing, and/or digital marketing, with a proven ability to drive measurable ROI through campaign execution and optimization. Ideal candidates offer experience or familiarity with manufacturing, warehousing, or industrial distribution environments. Your Expertise – You have deep knowledge of paid media, SEO best practices, and technical optimization and you know how to connect strategy to execution. You are experienced in owning campaigns end-to-end and continuously improving performance. Your Analytical Mindset – You are analytical, curious and results-oriented . You test, learn, and iterate-using data to guide decisions and uncover new opportunities for growth by translating insights into actionable strategies. You are comfortable managing budgets, forecasting performance, and reporting Your Technology Skills – You are proficient in the full spectrum of performance marketing tools , and have experience with Google Analytics (GA4), Google Tag Manager, CRM systems (Hubspot, Microsoft Dynamics) and advertising platforms. Your Education – You have completed a 4-year degree in marketing, advertising, business, or related area or relevant professional experience. WHY JOIN US? DRIVE REVENUE & GROWTH – As Cambridge’s Performance Marketer you will be at the forefront of demand generation, directly influencing revenue, and business performance. Your work will have clear visibility and measurable impact as you help scale a family-owned business on its journey to next steps of critical milestones. CORE VALUES GUIDE & ALIGN US – Guided by a unique culture of unconditional love and high expectations, every team member is asked to bring their whole self to work. We are committed to helping one another grow internally – we value our colleagues; we value everyone’s input and ideas; we value personal, professional, and spiritual development; and we learn from one another to achieve business goals as well as a greater good. COMPETITIVE COMPENSATION PACKAGE – Cambridge Air Solutions offers a competitive compensation package, include base salary commensurate with experience and a quarterly profit‑sharing plan tied to company goals and profitability. Cambridge also offers a comprehensive benefits plan, including medical, dental, vision, life, and disability insurance; PTO; generous paid holidays; company‑wide quarterly profit‑based bonus; employee assistance program; and a matching 401k plan. LOCATION & TRAVEL This position is based at our headquarters in Chesterfield, Missouri, with a hybrid option of 2 regular remote days per week. Travel will be limited (0‑10%) and will include opportunities for professional development. Cambridge Air Solutions is an Equal Opportunity Employer. We welcome differences in form of gender, race, ethnicity, disability, geography, socioeconomic status, age, politics, religion, philosophy, sexual orientation, gender identity or expression and veteran status. All applicants who share this goal are encouraged to apply and we look forward to hearing from you! #J-18808-Ljbffr