VP, Demand Generation

Role Description

The VP, Demand Management owns Hyland's domestic demand generation engine — responsible for pipeline creation, progression, and the performance of a globally distributed team of demand generation and field marketing leaders. This role drives full-funnel marketing strategy across verticals and segments, aligns tightly with Sales leadership on shared pipeline accountability, and modernizes the demand function through AI, data-driven execution, and integrated digital and field strategies. Success means building a high-performing organization where every leader owns their market, their number, and their outcomes.

• Own the full domestic pipeline target including creation and progression across priority segments.
• Lead a high-performing team of demand generation and field marketing leaders aligned to verticals and segments.
• Drive full-funnel demand execution including ABM, cross-channel campaigns, and pre-meeting engagement.
• Align demand generation strategy and execution to sales coverage models.
• Oversee domestic field marketing execution including events, local programs, and account engagement strategies.
• Build a culture of ownership, accountability, and performance transparency.

Qualifications

• 15+ years of experience in B2B marketing with significant leadership responsibility in demand generation, field marketing, or growth roles.
• Proven track record of owning and delivering pipeline or revenue targets in a complex, global organization.
• Experience building and scaling vertically aligned, segment-driven demand generation organizations with clear accountability models.
• Deep expertise in modern marketing disciplines including digital strategy, performance marketing, account-based marketing (ABM), and integrated cross-channel campaigns.
• Strong experience partnering with Sales leadership and aligning marketing strategy and execution to shared revenue outcomes.

Requirements

• MBA or advanced degree in addition to a Bachelor's degree (bonus points).
• Hands-on experience using AI to accelerate go-to-market execution, improve segmentation, and drive growth at scale (bonus points).
• Demonstrated ability to lead organizational transformation and operating model change within a complex marketing function (bonus points).
• Experience leveraging partner relationships to scale growth through joint activities and co-marketing programs (bonus points).
• Proven track record of driving innovation in field marketing to increase engagement, accelerate deal cycles, and measurably improve ROI (bonus points).

Company Description

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.