VP of Demand Generation

Role Description

Voice is at an inflection point, and marketing is how the market finds out. This role owns Deepgram's demand-generation engine—the function that turns our voice-AI leadership into qualified pipeline and revenue. You’ll lead the strategy, performance, and execution of the company’s demand engine across integrated campaigns, paid media, web, events, and field. You’ll partner shoulder-to-shoulder with Sales and RevOps on the full funnel, grow and shape your team to accelerate our growth, and report to the CMO. We’ve got a huge opportunity, especially at the top of the funnel, and you’ll lead the charge in grabbing it.

Key Goals

• Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline.
• Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events.
• Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale.
• Improve pipeline efficiency—bring cost-per-opportunity down while holding or improving lead quality.
• Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet.
• Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion.
• Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org.
• Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue.

Qualifications

• Operates AI-native: designs human+AI demand-gen workflows as the default operating mode, not occasional AI use.
• Builds systems that eliminate recurring work (campaign ops, lead routing, reporting) instead of re-solving them every quarter.
• Reasons from first principles: rebuilds a leaky funnel rather than spending more to scale it.
• Sets strategy and direction for a multi-team function and translates company goals into clear direction for the teams below.
• Develops and holds a team of managers and ICs accountable; owns results, hiring, and the bar for the function.
• Owns a budget and allocates it to the highest-leverage bets; goes deep where Deepgram wins rather than wide.
• Turns pipeline and revenue data into a clear, honest narrative for executives and the board.
• Owns the full revenue funnel cross-functionally (Sales, Product, RevOps) — not just top-of-funnel MQLs.

Preferred Qualifications

• 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing.
• Has scaled marketing for a developer-first / API / technical B2B product.
• Has driven pipeline and revenue in both product-led and sales-led environments.
• Has built or owned an AI-native marketing workflow or system before, not just used AI tools occasionally.
• Fluency with a modern revenue-marketing and analytics stack (marketing automation, attribution, intent/ABM tooling).

Benefits

• Holistic health
• Medical, dental, vision benefits
• Annual wellness stipend
• Mental health support
• Life, STD, LTD Income Insurance Plans
• Work/life blend
• Unlimited PTO
• Parental leave
• Flexible schedule
• 12 Paid US company holidays
• Quarterly personal productivity stipend
• One-time stipend for home office upgrades
• 401(k) plan with company match
• Tax Savings Programs
• Continuous learning
• Learning / Education stipend
• Participation in talks and conferences
• Employee Resource Groups
• AI enablement workshops / sessions