MarTech Solution Lead (173165)

Career Opportunities: MarTech Solution Lead (173165) Requisition ID 173165 - Posted - Information Technology - United States - New Jersey - Piscataway - Colgate-Palmolive - Travel - up to 10% of time - Hybrid No Relocation Assistance Offered Position Location and Visa Notice Based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position. What you'll do Business Engagement & Solutioning Stakeholder Partnership : Act as the primary liaison between Marketing, Digital and internal teams to capture, define, and refine business requirements into actionable solutions. Creative Solutioning : Partner with business teams to deeply understand their needs, leading the ideation process to develop creative technical solutions for complex marketing challenges. Feasibility & Value Assessment : Conduct technical feasibility assessments and value‑mapping for new MarTech requests, ensuring that proposed solutions are both technically sound and deliver measurable business ROI. Data Capture & Collection : Demonstrate a deep understanding of website data layers to ensure accurate data collection; hands‑on ability to configure events, capture behavioral data, and successfully ingest it into the marketing ecosystem. Interactive Personalization : Lead the creation and optimization of web forms, guided dialogues, and interactive modules that capture data to fuel personalized customer journeys. Event-Driven Personalization : Design solutions that leverage real‑time web event data to drive hyper‑personalized experiences on B2B and DTC sites. Advanced Segmentation : Develop robust Customer Data Models and Identity Graphs to support sophisticated targeting and audience modeling. Tech Evolution : Research and implement emerging tech in first‑party data and digital identity management to maintain a competitive edge. Agile Delivery & Operational Excellence Drive Progress : Lead the Agile process, facilitating daily stand‑ups, sprint planning, and retrospectives. Backlog Management : Translate the MarTech roadmap into a prioritized backlog, ensuring clear estimation and consistent velocity. Knowledge Governance : Establish and document best practices for data integration and campaign execution to ensure scalability across global divisions. Required Qualifications Education & Experience: Bachelor’s Degree in a technical or marketing field; Minimum 7+ years of experience with at least 4 years focused on IT/Data Analytics within the Digital/Marketing domain. MarTech Core: Proven experience with Customer Data Platforms (CDP) , web analytics, and customer segmentation. Tag Management: Experience using GTM or Adobe Launch for advanced event tagging and tracking. Soft Skills: Strong ability to navigate ambiguity in requirements and lead cross‑functional communication between business and engineering. Preferred Qualifications Cloud Data: 3+ years hands‑on experience with Snowflake and GCS for data extraction and analysis. Salesforce Ecosystem: 3+ years experience with Salesforce Data Cloud and Marketing Cloud for journey building and execution. Personalization: Expert-level experience implementing and optimizing campaigns in Adobe Target . CMS & Content: Practical knowledge of Adobe Experience Manager (AEM) for integrating personalized web experiences. Agile Leadership: Experience collaborating with Product and Engineering teams using Agile/SCRUM or SAFe frameworks. Compensation and Benefits Salary Range $106,400.00 – $155,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr Colgate-Palmolive