Business Development Representative (BDR)

Business Development Representative (BDR)

Location: Remote (U.S.) Department: Sales Reports to: VP of Sales

About Proven Optics

Proven Optics is a leading provider of IT Financial Management (ITFM) solutions built on the ServiceNow platform. We help organizations transform how they plan, budget, and manage IT spend through a modern, data-driven approach that aligns financial transparency with business value.

We are rapidly growing and expanding our go-to-market motion — and we're looking for a driven, curious, and relationship-oriented Business Development Representative (BDR) to join our team.

Role Overview

The BDR will play a critical role in driving pipeline growth by building relationships and creating qualified meetings for the Proven Optics sales team. This role is unique — you'll split your time between two key motions:

• 50% ServiceNow Field Sales Engagement: Building relationships with ServiceNow account executives and solution consultants, aligning with their accounts to co-sell and drive joint customer conversations.
• 50% Direct Outreach: Executing targeted outbound campaigns to Proven Optics' ideal customer profile (ICP) accounts, identifying key personas, and booking meetings for the sales team.

If you're motivated by building partnerships, have strong outbound skills, and thrive in a fast-paced, high-growth SaaS environment, this role is for you.

Key Responsibilities

• ServiceNow Seller Outreach (50%)
• Identify, research, and build relationships with ServiceNow field sellers and regional teams.
• Educate ServiceNow reps on Proven Optics' ITFM solution and how it complements ServiceNow's platform.
• Drive co-selling activity — align on target accounts, share insights, and create joint customer introductions.
• Maintain consistent communication cadence with ServiceNow reps to uncover new opportunities.
• ICP Direct Prospecting (50%)
• Execute outbound sequences targeting Proven Optics' defined ICP (e.g., IT Finance, CIO Office, Budget Owners).
• Research accounts and personalize outreach via email, LinkedIn, and calls.
• Qualify leads and schedule discovery meetings for the sales team.
• Track all activity and results in CRM (HubSpot / ServiceNow CRM integration).
• General
• Maintain and exceed weekly and monthly activity metrics.
• Collaborate closely with sales, marketing, and alliances teams to refine messaging and improve conversion rates.
• Stay current on ServiceNow ecosystem updates, ITFM trends, and the Proven Optics value proposition.

Qualifications

• 1–3 years of experience in sales development, business development, or partner engagement (SaaS or IT industry preferred).
• Familiarity with the ServiceNow ecosystem is highly preferred.
• Strong written and verbal communication skills — comfortable engaging both partners and executives.
• Organized and self-motivated, with the ability to manage multiple outreach streams.
• Experience using HubSpot, ZoomInfo, LinkedIn Sales Navigator, and similar tools.
• High energy, curiosity, and a desire to learn enterprise software sales.

Success in this Role Means

• Developing a repeatable motion for sourcing opportunities through ServiceNow field alignment.
• Generating qualified pipeline from both partner-sourced and direct outbound efforts.
• Consistently meeting or exceeding meeting and pipeline creation goals.
• Serving as the "front door" to Proven Optics — representing our brand with professionalism and enthusiasm.

Why Join Proven Optics

Proven Optics is a software and services company that focuses on one thing: Financial Management. We help clients in both IT and Finance organizations implement financial management toolsets on the ServiceNow platform. We leverage our 20+ years of Practitioner experience and 100+ Commercial & Public Sector implementations. Our solutions enable financial management modernization to provide IT & Finance leaders with the necessary analytics and insights to make better business decisions.

To apply, send resume to View email address on click.appcast.io