Director of Sales

About CBT Collective

CBT Collective is a rapidly growing, evidence-based mental health practice dedicated to delivering exceptional care through Cognitive Behavioral Therapy (CBT) and other scientifically supported treatments.

Over the past two years, we've grown our business team from a small founder-led group into a multidisciplinary organization, while expanding our clinician team by more than 50%, to a team that is now over 25 clinicians. As we continue to grow, we're investing in exceptional people, scalable systems, and the business infrastructure needed to support our next stage of growth.

Our clinicians include internationally recognized experts, authors, researchers, and trainers who have helped shape the field of CBT. We're looking for leaders who are excited by the opportunity to help build one of the country's premier evidence-based mental health practices.

The Role

The Director of Sales is responsible for leading and developing CBT Collective's Clinical Coordination team.

This is a true player-coach role. Your primary responsibility is helping our team become exceptional at guiding prospective clients through one of the most important decisions they'll make: taking the first step toward care.

While this is a sales leadership role, success requires much more than strong sales management. Our Clinical Coordinators are often the very first interaction someone has with CBT Collective - frequently during one of the most vulnerable moments of their life. The Director of Sales will help build a team that combines consultative sales excellence with empathy, emotional intelligence, professionalism, and genuine care.

As a growing organization, we believe leaders lead from the front. You'll coach, mentor, and develop the team while also remaining willing to roll up your sleeves and step into client consultations whenever the business needs you.

Because we are a small 10-person business team (you would be #11!), inclusive of a 4 person sales vertical (you would be #5th!), this role is best suited for someone who is scrappy, resourceful, flexible, and team-oriented. The right person will be comfortable taking initiative, helping outside their lane when needed, finding practical solutions as the business grows, and thrives working in a fast-moving environment where priorities can shift.

What You’ll Do

Sales Leadership & Coaching

Your primary responsibility is developing a high-performing Clinical Coordination team.

Responsibilities include:

• Hiring, onboarding, coaching, and developing team members.
• Conducting regular call reviews and live coaching sessions.
• Improving objection handling and consultative selling skills.
• Leading role-playing exercises and ongoing sales training.
• Refining call scripts and coaching resources.
• Creating a culture of accountability, collaboration, and continuous improvement.
• Supporting team members through challenging client conversations.

Sales Performance

Own the day-to-day performance of the Clinical Coordinator team.

Success includes improving:

• Clinical Coordinator Call Conversion Rate
• Intake Cancellation Rate
• Pipeline management and follow-up consistency
• Quality and consistency of consultation calls
• Overall client experience

Use call reviews, coaching, and performance data to continually improve results.

Sales Process

Partner with leadership to continuously improve how the sales team operates.

Responsibilities include:

• Maintaining CRM accuracy and data integrity.
• Refining sales workflows and documentation.
• Monitoring key sales metrics and dashboards.
• Identifying opportunities to improve consistency and efficiency.
• Helping implement tools and processes that support a scalable sales organization.

Referral Growth Support

As CBT Collective continues building its referral network, support leadership in operationalizing referral growth initiatives.

Responsibilities may include:

• Supporting outreach efforts.
• Tracking referral activity within the CRM.
• Helping build repeatable processes.
• Supporting relationship management activities as the program grows.

Cross-Functional Collaboration

Work closely with Marketing, Customer Success, Operations, and Clinical Leadership to create a seamless client experience from first inquiry through ongoing care.

Success in This Role

You'll be successful if you:

• Build a confident, engaged, and high-performing Clinical Coordination team.
• Improve Clinical Coordinator Call Conversion Rate.
• Reduce Intake Cancellation Rate.
• Deliver consistent coaching that raises the quality of every consultation.
• Help build the framework of the partner outreach program and expand our inbound referral network
• Build scalable sales processes.
• Maintain accurate CRM data.
• Support with collecting/organizing data and dashboards.
• Deliver an exceptional experience for every prospective client.
• Lead by example and willingly step in whenever the team needs support.

What You Bring

Required Experience

• 7+ years of consultative sales experience.
• 3+ years successfully leading, coaching and developing high-performing sales teams.
• Demonstrated success improving sales performance through coaching and development.
• Experience conducting call reviews, role-playing, and sales training.
• Strong emotional intelligence and communication skills.
• Experience with CRM platforms such as Zoho, Salesforce, or HubSpot.
• Strong analytical and organizational skills.
• Data-driven mindset with experience using metrics and dashboards to coach performance, identify trends, and drive decisions.

Preferred

• Healthcare or behavioral health experience.
• Experience in a high-growth environment.
• B2C consultative sales experience.
• Experience working with emotionally complex client conversations.
• Passion for psychology, mental health, or helping others access care.
• Already a savvy AI user, with an interest in continuously improving client acquisition procedures and processes with HIPAA compliant AI tools.

Who You Are

You're someone who:

• Loves coaching and developing people.
• Leads with empathy, emotional intelligence, and curiosity.
• Naturally builds trust and helps others feel heard.
• Is passionate about consultative selling.
• Understands that exceptional client experiences begin with exceptional conversations.
• Enjoys improving systems while never losing sight of the human experience.
• Thrives in a collaborative, fast-moving environment.
• Isn't afraid to roll up your sleeves and jump in wherever the team needs support.
• Is excited by the opportunity to help shape the future of a growing, mission-driven organization.

Compensation & Benefits

• Title: Sales Director
• Role Type: Full-time
• Comprehensive benefits package: Health, dental, and vision insurance, HSA/FSA, 401(k) with match, life/disability insurance, and more
• Location: Fully remote; must be generally available during EST business hours to support client calls and team collaboration; exact hours will vary based on client call schedule, projects, and business needs.
• Base salary: $130,000 - $145,000, commensurate with experience, location, and overall qualifications.
• On-Target Earnings (OTE): $156,000 - $174,000
• Quarterly Commission structure: Performance-based incentive structure includes commission tied to individual and team sales performance, as well as strategic partnership development. To be paid out quarterly.
• Opportunity to play a key leadership role during an exciting stage of growth.

Why Join CBT Collective?

You'll join a leadership team that believes exceptional businesses are built by exceptional people.

This is an opportunity to have a meaningful impact on both the growth of our organization and the lives of the individuals who trust us during some of the most vulnerable moments of their lives.

If you're energized by coaching others, improving performance, building systems, and helping more people access evidence-based mental healthcare, we'd love to hear from you.