Vice President of Sales

Company Description Luminia is a clean energy company founded in 2019 and headquartered in San Diego, CA, partnering with not‑for‑profit clean electricity providers across California to develop distributed solar and energy storage projects. The company focuses on strengthening grid resilience and delivering long‑term community benefits through a hyper‑local approach that combines advanced technical and financial expertise with deep local engagement. Luminia specializes in urban and commercial project siting to accelerate permitting and interconnection, while designing solutions that reflect community values and support local workforce development. For commercial and industrial property owners, Luminia provides flexible financing and turnkey development to unlock rooftop and land value, reduce energy costs, and meet sustainability goals. With over 100 MW of distributed solar and storage in development, Luminia is committed to equitable, scalable projects that benefit the grid, the economy, and the communities it serves. Position Summary Luminia is seeking an experienced VP of CCA Sales & Programs to lead the Company's commercial sales organization and oversee execution of Luminia's Community Choice Aggregator (CCA) commercial behind‑the‑meter (BTM) solar and energy storage programs. Reporting to the Head of Business Development, this executive will be responsible for driving revenue growth, achieving annual deployment goals, building and mentoring a high‑performing sales organization, and ensuring the successful execution and expansion of current and future CCA programs. The VP will initially lead the sales organization supporting the Clean Energy Alliance (CEA) Solar Plus Business Program while preparing the organization for expansion into additional CCA territories throughout California. This is a hands‑on sales leadership position with primary responsibility for developing new business, supporting the sales team in closing strategic opportunities, participating in executive customer meetings, coaching deal strategy, and removing obstacles that prevent deals from closing. The VP is expected to foster a disciplined, accountable sales culture focused on customer success, pipeline quality, forecasting accuracy, and consistent execution. In addition to leading people, this VP will build the sales infrastructure needed to scale the business. Responsibilities include developing sales playbooks, onboarding programs, training curricula, proposal templates, presentations, pricing tools, competitive positioning, objection‑handling guides, CRM workflows, dashboards, and other sales enablement materials that create a repeatable, scalable sales model. The VP will mentor team members through regular coaching, pipeline reviews, ride‑alongs, and performance feedback. As Luminia expands into additional CCA partnerships, the VP will ensure successful sales processes and best practices are standardized and replicated across new markets, helping transform Luminia into the leading provider of commercial distributed energy programs for Community Choice Aggregators. Organizational Leadership Current Team Director of Channel Sales Direct Sales (currently fulfilled by an outside sales contractor) Sales Coordinator Executive Leadership Develop and execute Luminia's commercial sales strategy for all CCA programs. Partner with the Head of Business Development on new CCA pursuits, go‑to‑market strategies, and market expansion. Build, mentor, and lead a high‑performing sales organization. Drive sales performance and personally support strategic customer opportunities. Recruit, hire, and develop future sales leaders. Develop annual operating plans, staffing plans, sales forecasts, and budgets. Present sales performance, forecasts, and strategic recommendations to executive leadership. Sales Enablement & Process Development Develop and maintain sales playbooks, training materials, proposal templates, pricing tools, competitive positioning, and presentations. Standardize sales processes across all CCA programs. Own HubSpot CRM governance and ensure all sales activities are accurately recorded. Develop dashboards, KPIs, and forecasting tools. Evaluate and implement technologies that improve sales productivity. Luminia operates in a Microsoft Office environment utilizing Outlook, Excel, Word, PowerPoint, Teams, and HubSpot CRM. Work Location & Travel Position is based in Luminia's San Diego headquarters and requires regular in‑office presence. Must be willing to travel throughout California (approximately 20–30%) to support customers, channel partners, CCA partners, conferences, and new program launches as Luminia expands. Qualifications 10+ years of commercial solar and/or battery storage sales experience. 5+ years leading commercial sales organizations. Experience selling PPAs, leases, energy storage, or Energy‑as‑a‑Service solutions. Experience scaling sales organizations and developing repeatable processes. Strong HubSpot CRM experience preferred. Proficiency with Microsoft Office. Ability to work from Luminia's San Diego office. Ability to travel throughout California. #J-18808-Ljbffr Luminia