Marketing and Social Media Intern

Job Description

Job Description

The Overbrook School for the Blind is seeking a Marketing and Social Media Intern who exudes a passion for the school, its students, and its employees. This position will report directly to the Director of Development & Communications.

The Mission of Overbrook School for the Blind (OSB) is to develop and deliver education that enhances the options available for persons with visual impairments, including those with additional challenges so that they have the greatest opportunity to experience active and fulfilling lives.

Organizational Description: OSB is a dynamic and multi-faceted organization centered around the operation of a private non-profit school for ages 3 to 21.  Formal and informal parental feedback consistently highlights the caring and committed staff as a primary strength of the School.  Along with three other Chartered Schools for the Deaf and Blind throughout Pennsylvania, OSB receives general operating support through an annual state appropriation that partially subsidizes the salaries and benefits for over 230 employees.  In addition to school operations, OSB manages expansive Birth to 3 Services in multiple counties and oversees an International Program that serves nine developing countries in Southeast Asia. Additionally, OSB provides itinerant services by Teachers of the Visually Impaired to students in local school districts and charter schools.  Since 1832, OSB’s legacy of innovation in service to children who are blind or visually impaired has been propelled by an energetic and dedicated workforce.

Job Functions: OSB is seeking a creative and motivated Social Media Intern to support our development and communications team in enhancing our online presence. This internship provides an excellent opportunity for college students to gain hands-on experience in social media management, content creation, and digital marketing while making a meaningful impact in the lives of our students.

Essential Functions: 

• Assist in developing and implementing a social media strategy to increase engagement and visibility.
• Create, curate, and schedule engaging content (posts, stories, videos, and graphics) for OSB’s social media platforms, including Facebook, Instagram, LinkedIn, and X (formerly Twitter).
• Monitor social media channels, engage with followers, and respond to messages and comments in a timely manner.
• Research and implement best practices in accessibility for digital content to ensure inclusivity for individuals with visual impairments.
• Capture photos and videos of school events, programs, and student activities (with appropriate permissions).
• Assist in analyzing social media metrics and providing insights for improvement.
• Collaborate with staff and students to share compelling stories that align with OSB’s mission.
• Support additional marketing and communication projects as needed.

Minimum Education and Experience Qualifications:

• College major preferably in business, graphic design and/or marketing
• Experience in social media platforms including, but not limited to: facebook, instagram, tiktok, linkedin, X, classdojo, snapchat, youtube, threads, bluesky, twitch, 
• Experience in video production (capcut or lightroom)
• Podcast creation (not required)
• AI
• Experience in Adobe Creative Cloud
• Canva or similar platforms
• Email marketing platforms such as constant contact, mailchimp
• Photography skills a plus
• Google Suite
• Microsoft Office

Physical Requirements & Work Environment:

• Lifting: must be able to lift 50-lbs minimum, with assistance. Participate in 2 person lifts. 
• Working Environment: Employees are subject to accidents and/or injuries, which may be incurred during the performance of the essential functions of the position. Work is primarily indoors but some outdoor activities may be required.

Benefits and Pay:

OSB offers a competitive salary and benefits package reflective of the applicant’s training and experience, including liberal financial support for the pursuit of advanced degrees.  Applications from members of communities traditionally under-represented in school administrative positions are invited.

Overbrook School for the Blind Equal Employment Opportunity Statement:

Overbrook School for the Blind (OSB) has, and will continue to follow, a policy of recruiting, employing and promoting individuals best qualified for any position by reason of education, training, and experience without regard to race, color, ancestry, genetic information, familial or marital status, domestic or sexual violence victimization, ethnicity, religion, age, sex (including pregnancy, childbirth or a related medical condition), sexual orientation, gender identity, national origin, or non-job-related disability or the use of a guide or support animal because of blindness, deafness or physical disability.  OSB shall not discriminate against an individual who has exercised his/her rights against discrimination in accordance with applicable federal, state, or local laws.

Overbrook School for the Blind offers a competitive salary and benefits package reflective of the applicant’s training and experience. 

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