Marketing Brand Manager

Role Description

We’re searching for a Marketing Brand Manager with extensive DTC experience and a strong background in the alcohol/beverage industry to help shape how our brands connect directly with consumers. This role plays a critical part in driving brand awareness, engagement, and revenue through digital channels, product launches, events, and retail programs.

In this role, you’ll lead the development and execution of brand strategies that bring our story to life across all channels while partnering closely with Sales, Compliance, and Production to ensure marketing initiatives are aligned, compliant, and impactful.

This position is ideal for someone who understands the unique dynamics of DTC marketing within the alcohol space, thrives in a collaborative and fast-paced environment, and is equally comfortable setting strategy and rolling up their sleeves to build authentic brand experiences that contribute meaningfully to a growing beverage company.

Qualifications

• Bachelor’s Degree: MBA preferred
• Experience in Cider, Beer and Spirits preferred
• A minimum of five (5) years related marketing experience
• Outstanding leadership qualities with the ability to motivate others
• A track record of proven and effective marketing strategies developing brands for small businesses with a grassroots mentality
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies
• Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter

Requirements

• Occasional travel required (up to 25%), with locations throughout California
• This position is a remote position with working days of Monday through Friday, 8:00AM - 4:30PM (subject to change)
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• This role operates within the alcoholic beverage industry and may involve regular exposure to alcohol products
• This position requires adherence to all company policies, safety protocols, and regulatory requirements related to the handling, production, and presence of alcohol in the workplace

Benefits

• Health Care Coverage
• Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
• Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
• Monthly Wellness Allowance: $100 monthly reimbursement to support physical, emotional, and mental wellbeing
• Paid Time Off: 10 days of PTO annually, accrued from your start date
• Company Holidays: 11 paid holidays each year
• Cider & Beer Allotments: Monthly product perks to enjoy our craft beverages
• 401(k) Retirement Plan: Eligibility begins after 90 days
• 100% match on the first 3%, and 50% match on the next 3% after one year of employment