Regional Launch & Sustainment Manager

Role Description

The Mobile Service Launch & Sustainment Manager is responsible for driving ongoing dealer success, operational consistency, and field execution for the MobileService+ program. This role supports enrolled dealers during and after launch, helping them sustain performance, improve customer experience, and fully utilize MobileService+ capabilities across service operations. The role is focused on long-term growth and sustainment, including:

• Dealer engagement
• Operational coaching
• Support for field as the SME
• Issue resolution
• Cross-functional coordination

This is a field-based role covering the Northeast Region (NY, NJ, CT, PA, MA, RI, NH, VT, ME). The individual is expected to be located in their assigned region, with extensive travel required (75%).

Qualifications

• Bachelor’s degree in business or a related field.
• 5+ years’ experience in dealer operations, sales or after-sales operations, or field performance management.
• Experience managing cross-functional initiatives and influencing partners without direct authority.
• Strong communication and relationship-management skills, with the ability to work effectively with dealers, field teams, and internal leadership.
• Ability to analyze operational performance, identify issues, and drive practical solutions.
• Comfort working in a fast-paced environment with multiple stakeholders and evolving priorities.

Requirements

• Lead dealer participation in MobileService+, including enrollment, launch, and sustainment, while ensuring ongoing operational readiness and compliance with program requirements.
• Serve as a primary field contact for dealer questions, issue resolution, and escalation management related to MobileService+ operations.
• Coach dealers on best practices for mobile service execution, technician readiness, customer outreach, and day-to-day mobile service operations.
• Partner with internal & external teams across CCA, Fleet, field teams, 3rd party partners and strategy and operations to improve dealer performance and support growth and sustainment objectives.
• Review dealer performance trends, identify gaps, and implement corrective actions to improve adoption, utilization, and customer experience.
• Develop and deploy sustainment guides, field processes, and repeatable support models that can be scaled nationally.
• Support dealer meetings, store visits, and follow-up recaps that document actions, decisions, and next steps needed to keep dealers on track.
• Coordinate with dealers on key operational topics such as scheduling, training completion, vehicle readiness, service scope, and program tools and systems.

Benefits

• The salary range for this role is $105,600 - $140,700.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.