Sales Director

Sales Director Opportunity at Eastland Food Corporation

Eastland Food Corporation celebrates its 45th anniversary in 2026, bridging the best flavors of Asia with the American table. Asian cuisine is the fastest-growing food segment in the United States, and we are at the center of that growth. We seek a seasoned, food-passionate Sales Director to join our leadership team. This role combines the strategy of big-box retail with the relationships of the independent grocery world. You will lead a dedicated sales force and represent brands that people truly love.

Our Portfolio Includes:

• The Essentials: Asian Best rice, Maesri curry, and LKK sauces.
• The Fan Favorites: Indomie noodles, Kopiko coffee candy, and BoBo fish balls.
• The Quality Standards: Tiger rice cookers and TableMark takoyaki.

Our Reach: Our products are found in Costco, Walmart, Whole Foods, and in the professional kitchens of top restaurants nationwide.

Your Role and Impact: As our Director of Sales, you will architect our sales strategy across three primary hubs in Maryland, Illinois, and South Carolina. You will shape and execute the strategic growth of the company by providing leadership and coaching to our regional sales managers. You will build the systems and strategies that will define the next 45 years of our history.

What You Bring to the Team: We seek a leader who combines professional grit with a heart for mentorship. Our ideal candidate possesses:

• Operational Expertise: Proven experience in managing sales operations, accurate sales forecasting, and rigorous performance tracking.
• Strategic Leadership: Strong business acumen and strategic planning skills with a focus on driving sales excellence.
• People Development: The ability to motivate, mentor, and develop sales teams into high-performing units.
• Relationship Mastery: Excellent negotiation and communication skills; you are a natural at building lasting professional relationships.
• Adaptability: The ability to remain effective and focused in dynamic, target-driven business environments.
• Cultural Knowledge: A preferred understanding of specialty Asian cuisine and culture.
• Language Skills: Proficiency in English is required; the ability to speak Chinese, Vietnamese, or Thai is a significant advantage.

Why Join Us? At Eastland, you get the best of both worlds: the security of a 45-year legacy and the excitement of a growing, modernizing organization. We are a family-founded company that values direct communication, hard work, and a shared love for great food. Benefits include:

• Health Insurance (medical, dental, and vision)
• 401(k) plan with company matching
• Paid Time Off (PTO) – 15 days per year, plus holidays
• Flexible Working Hours and the option to work remotely
• Professional Development opportunities (training, certifications, etc.)
• Employee Wellness Programs