Sales Manager

Job Description

Sales Manager – North & Latin America (Electrical Power Equipment Market)

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Are you a proven sales leader in the U.S. power equipment market ready to drive expansion across the Americas?

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About the Role

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Sungrow Electric is expanding its commercial presence across the Americas. We are seeking an experienced Sales Manager for the North and Latin America markets to lead our regional business development for oil-immersed transformers, dry-type transformers, and compact substations.

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In this hands-on individual contributor and team leadership role, you will focus on market strategy formulation, customer acquisition , and revenue growth for utility-scale and industrial power equipment. You will serve as a key commercial and technical bridge between local customers, regional project stakeholders, and our manufacturing headquarters in China. A major part of the role involves independently developing sales plans, identifying high-value project opportunities in renewable energy and data center sectors , and driving long-term partnerships with grid operators, EPCs, and industrial clients.

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We are looking for a strong commercial leader with deep industry connections, proven sales execution in the U.S. electrical power market, and a track record of securing major transformer and substation equipment orders.

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Key Responsibilities

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Sales Strategy Development & Market Planning

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• Independently develop overall sales strategies, market promotion plans, and annual sales targets for the Americas market, focusing on core products such as oil-immersed transformers, dry-type transformers, and compact substations.
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• Analyze local power equipment market demand, industry trends, competitive dynamics, and market access regulations in the Americas. Continuously refine sales tactics and product positioning to increase regional market share.
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• Oversee overall profit, sales volume, and market growth for the Americas business, achieving annual and phased sales performance targets.
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Core Customer Development & Key Account Management

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• Develop and maintain core local customer groups in the Americas, including U.S. grid operators, renewable energy EPC firms, renewable energy investment companies, professional electrical distributors, large electrical engineering groups, and industrial end-users.
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• Focus on expanding business in emerging sectors such as U.S. wind power, energy storage, photovoltaic generation, and AI data center power projects – identifying project opportunities and securing long-term supply agreements.
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• Lead high-level customer negotiations, business coordination, brand promotion, and long-term strategic partnership management, building stable, high-quality customer relationships.
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Team & Project Management

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• Lead and mentor the local Americas sales engineering team, manage daily sales activities, track project progress, and coordinate team resource allocation to improve overall sales effectiveness.
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• Oversee end-to-end management of major projects, including requirements gathering, solution validation, price negotiation, bid coordination, order fulfillment, and post-sales support.
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• Facilitate communication between local customers in the Americas and the manufacturing headquarters in China – relaying market requirements and product improvement suggestions, and assisting the factory in optimizing products to meet Americas industry standards.
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Industry Resource Integration & Brand Promotion

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• Integrate local industry resources, participate in industry exhibitions, seminars, and association events, and expand industry channels and resource networks.
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• Build and enhance the brand influence of the company's power equipment in the Americas market, increasing brand recognition in the renewable energy and power infrastructure sectors.
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Requirements

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Education & Experience

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• Bachelor's degree or higher, preferably in Electrical Engineering, Power Systems, Marketing, or a related field.
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• 8–12 years of sales experience in the U.S. electrical equipment industry, with a proven sales framework and market operations experience.
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Industry & Market Expertise

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• Familiar with local power equipment market regulations, ANSI/IEEE standards, transformer and substation equipment demand, and product application scenarios.
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• Deep understanding of U.S. wind power, energy storage, photovoltaics, AI data centers, and other renewable energy and emerging infrastructure sectors – knowledgeable about power equipment procurement standards and project characteristics.
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• Possess strong industry connections, including relationships with grid operators, renewable energy EPCs, investment firms, electrical distributors, and large electrical enterprises.
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• Familiar with sales models, bidding processes, and channel operations for industrial and power equipment.
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Professional Skills

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• Able to independently develop regional sales strategies, break down sales targets, and respond swiftly to market shifts and customer needs.
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• Skilled in high-level customer negotiations, large-scale project development, and long-term account management, with a track record of securing major orders and executing projects successfully.
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• Understand the technical features and application benefits of oil-immersed transformers, dry-type transformers, and compact substations, and be able to conduct professional technical sales and solution promotion.
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Soft Skills & Work Ethic

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• Excellent business communication, negotiation, and presentation skills in English, with the ability to handle high-level business receptions and strategic negotiations.
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• Strong market insight, execution, and team management skills, with the ability to independently handle market planning and resource integration.
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• Results-driven, able to work under performance pressure, with a long-term business development vision and team leadership mindset.
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Language Requirement

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Candidates must be fluent in English. Proficiency in Spanish or Portuguese is a strong advantage for Latin America market coverage.

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Travel Requirement

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Regional and international travel may be required to support customer meetings, project coordination, and stakeholder engagement across the Americas.

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Why Join Sungrow Electric?

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This is a high-impact commercial leadership role in a rapidly growing regional business focused on power equipment sales. You will work at the forefront of the renewable energy and infrastructure build-out, combining deep market expertise with real customer projects and strong factory support. If you are a strategic sales leader ready to drive expansion across the Americas and bridge the gap between local execution and headquarters manufacturing, we want to hear from you.

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Compensation

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• Compensation commensurate with experience
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• Competitive benefits package and employee programs
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• Strong personal and company growth opportunities
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• Eligibility for performance-based bonuses and commissions
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For candidates in the states of California, Colorado, Maryland, New York, and Washington, the anticipated annual base salary for this role is between $160,000 – $220,000 . This range does not include any other compensation components or other benefits that an individual may be eligible for. The base salary offered is dependent upon several factors, including but not limited to job-related skills, qualifications, experience, education, location, or other factors related to the role.

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Sungrow Electric is an equal opportunity employer. Due to strong interests in this position, Sungrow Electric will only reach out to those candidates who best meet the requirements. Thank you for your interest in Sungrow Electric.