Director of Sales

Director of Sales

Full-Service Branded Hotel | Clearwater / St. Petersburg, FL

About the Property

Our client is a full-service, branded hotel in a strong business district in the Clearwater and St. Petersburg area, and minutes from the Gulf beaches. The hotel has flexible meeting and event space and a full-service restaurant and bar. It serves a mix of corporate, group, sports, social, and leisure business.

The Role

The Director of Sales leads all revenue-generating sales activity for the hotel. This is a hands-on leadership role for someone who builds a pipeline, closes business, and drives market share in a competitive Tampa Bay market. You’ll own the sales strategy for rooms, groups, and catering, and work closely with the General Manager and revenue management to grow RevPAR and total revenue.

Key Responsibilities

• Develop and carry out the annual sales and marketing plan for transient, group, and catering segments
• Prospect and win new local corporate accounts in the surrounding business corridors
• Build and grow the group base, including corporate meetings, sports teams, SMERF, and wedding room blocks
• Drive catering and meeting space revenue and maximize event space use
• Manage key account relationships and negotiate LNR and group contracts
• Partner with revenue management on pricing, displacement, and forecasting
• Lead and coach any sales team members, and set clear activity and production goals
• Use brand sales systems and tools, and keep the CRM accurate and current
• Represent the hotel in the local business community, CVB, and chamber events
• Report weekly on pipeline, production, and pace against budget

Qualifications xuwmhxw

• 3 to 5+ years of hotel sales experience, with at least 2 years at the DOS or senior sales manager level
• Proven record of meeting or exceeding revenue goals in a full-service or upper-midscale hotel
• Strong local corporate and group selling skills, with a hunter mentality
• Major brand experience preferred
• Working knowledge of revenue management principles and STR reporting
• Experience with Delphi, Salesforce, or similar sales systems
• Strong negotiation, communication, and relationship-building skills
• Tampa Bay market knowledge is a strong plus