Senior Consumer Deposits Digital Marketing Specialist

Execute digital marketing campaigns to drive growth Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration Regularly review and understand campaign performance in order to optimize and make strategic decisions Understand how to uncover insights and leverage data to prioritize client messaging Requirements 4+ years of marketing campaign management or project management experience Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills Understands the importance of corporate standards, procedures, and approval processes Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly Excellent oral and written communication skills Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot Core Competencies Demonstrates expertise in executing digital marketing campaigns and optimizing performance through data analysis. Strong ability to manage multiple projects while ensuring alignment with marketing strategy and corporate standards. Highest-signal resume keywords Digital Marketing Campaign Management Data Analysis and Insights Project Management MS Office Product Suite Proficiency Relationship Management ATS Optimization Keywords Hard Skills Digital Marketing Campaign Management Performance Optimization Creative Review Processes Marketing Strategy Development Soft Skills Self-Motivated Detail-Oriented Organizational Skills Time Management Communication Skills Industry Keywords Digital Channels Client Messaging Approval Processes Corporate Standards Marketing Strategy Tools & Technologies MS Office Suite Copilot #J-18808-Ljbffr Jobtailor