Svp, Business Development Lead, Public Sector

About the Role:

TBWA seeks a highly experienced candidate to serve as the Public Sector Business Development Lead, responsible for driving strategic growth and deepening relationships within the Public Sector. In this role, you will create and execute a go-to-market strategy alongside the portfolio lead while leading the market facing efforts to build brand awareness. Externally, you will develop deep relationships within sectors of government you identify as key strategic growth areas as well as with other public sector growth leads within Omnicom. These sectors could include Federal Defense, Federal Civilian, State & Local, Public Health and Education sectors (FED + SLED). Internally, this role will lead public sector opportunities and pursuits bringing the right teams together to be awarded and deliver on public sector work.

Key Responsibilities:

Strategy, Business Development & Pipeline Generation:

• Create, develop and deliver a go-to-market plan focused on public sector opportunities where TBWA might be differentiated, preferred, and competitive in public sector.
• Drive new business growth, accountable for generating and expanding a multi-million-dollar public sector pipeline both as a prime or partnerships with other companies pursuing public sector contracts.
• Oversee opportunity qualification and go/no-go decisions for government pursuits.
• Monitor and identify relevant opportunities across SAM.Gov, state procurement portals, GSA schedules and through personal contacts.
• Evaluate RFI’s/RFP’s for strategic fit, win probability, pricing viability, and operational alignment.
• Lead proposal development, ensuring compliance and compelling value propositions.
• Participate in orals, presentations, and contract negotiations with government clients and alliance stakeholders.

Alliance Relationship Leadership:

• Serve as the primary relationship owner with other Omnicom companies This role will also identify non-Omnicom large business, small business, or consultants for developing mutual trust, establishing joint business plans, and driving ongoing collaboration.
• Orchestrate regular business reviews, pipeline sharing, and opportunity qualification with alliance partners.
• Act as the executive sponsor for joint pursuits and engagements, ensuring alignment of TBWA and partner objectives.

Industry & Market Engagement:

• Represent TBWA at public sector industry events, trade shows, and alliance-sponsored forums to build relationships, establish thought leadership, and drive brand visibility.
• Stay abreast of public sector procurement trends, policy changes, and technology innovation impacting cloud, digital transformation, and marketing technology.

Team Leadership & Talent Development:

• Mentor and develop TBWA team members, fostering a high-performing, collaborative culture.
• Support recruiting, onboarding, and knowledge sharing to build public sector and alliance sales capability when the portfolio is expanded.

Key Performance Indicators:

• Number opportunities identified and pursued
• Win rate: percentage of proposals awarded
• Revenue growth

Qualifications:

• 15+ years’ experience in public sector business development. Marketing, media, or public relations new business experience a plus.
• Demonstrated success building and scaling business with/through strategic alliances
• Deep understanding of public sector procurement, government contracting, and compliance requirements.
• Proven ability to manage and grow multi-million-dollar revenue streams and pipelines.
• Strong executive presence, with outstanding relationship-building, negotiation, and communication skills.
• Experience overseeing proposal development, delivery excellence, and account management for large government clients.
• Track record of acting as a trusted advisor to C-level and executive stakeholders, both internally and externally.
• Bachelor’s degree required.

$200,000 - $250,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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