Assistant Hospitality Manager - Sterling Vineyards

Join the Sterling hospitality team to support high‑volume guest experiences while leading, inspiring, and coaching Tasting Room Associates to deliver exceptional service and drive direct‑to‑consumer results. This role focuses on Sterling’s Tourway experiences and supports the smooth flow of guests across multiple stations on property. The Assistant Hospitality Manager (AHM) leads by example on the floor, ensuring seamless guest arrivals, transitions, and departures while overseeing high‑volume, self‑guided tour and tasting operations. With a balance of hands‑on hospitality, operational oversight, and team leadership, this role plays a critical part in maintaining Sterling’s reputation as a premier Napa Valley destination. You will inspire and develop a team to deliver personalized hospitality in a fast‑paced environment while upholding Sterling’s service standards, brand integrity, and financial goals. Through strong leadership, attention to detail, and anticipation of guest needs, the AHM helps elevate Sterling’s reputation as a premier Napa Valley destination. About Us Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities. In our teams, we cultivate to be our very best, pushing for bigger and bolder decisions. Our vision is to become the world’s most desirable luxury wine company, known for the experiences we create for our consumers, customers, partners, suppliers, and our people. About Sterling Vineyards Internationally known, Sterling Vineyards is one of the most visited wineries in Napa Valley. Modeled after a Greek monastery, the winery sits 300 feet above the valley floor where visitors take an aerial tram to access the top‑quality Bordeaux varietals and majestic 360‑degree views of Napa Valley. Responsibilities Lead, coach, and motivate a team of 20‑30 Tasting Room Associates to achieve DTC revenue, wine club conversion, data capture, and AOV goals. Maintain cost controls, inventory, and sales incentives to drive performance. Uphold guest service standards; engage with guests and resolve service issues. Oversee development and delivery of premium experiences, including food and wine pairings and elevated service training. Collaborate with Marketing, Central Operations, Retail, and Culinary teams on programming, Tock experiences, and POS setup. Recruit, train, schedule, and mentor staff; conduct performance reviews and lead daily pre‑shifts. Manage daily operations including opening/closing, cash handling, POS troubleshooting, and compliance with safety and beverage service standards. Build local hospitality relationships, act as an ambassador at special events, and support wine club engagement. About You You thrive in a fast‑paced hospitality environment and love leading high‑energy sales teams. You bring 4+ years of DTC wine sales or guest service experience and a strong record of meeting targets. You’re confident coaching teams of 15+ and inspiring performance through motivation and mentorship. You have deep wine knowledge and can confidently educate guests on winemaking and wine styles. You’re organized, self‑motivated, and comfortable managing daily operations. You communicate clearly and are tech‑savvy with MS Office, POS and reservation systems. You enjoy working flexible schedules, including weekends and holidays, and represent the brand with professionalism and polish. You can lift 40 lbs, are at least 21, and are willing to occasionally travel. Benefits Our culture is built on bringing our whole selves, being courageous, and delivering together – it’s our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Enjoy the world’s most desirable wines through our generous employee product allowance. Competitive benefits package including Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and more. Plus, you’ll receive an extra day off each year with your “TWEforME Day” – a day to spend however you choose. We celebrate diversity At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact View email address on click.appcast.io, quoting the job title and reference number. Pay Transparency Disclosure The base pay range offered for this position is $69,000 to $80,500 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job‑related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Treasury reserves the right to modify the range in the future. #J-18808-Ljbffr