Student Affairs Social Media and Digital Engagement Assistant (Student) (FWS)

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community.

This position is available only to enrolled American University students.

Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid.

Important guidance for current American University employees: American University current employees, including those employed in student positions, must apply through their employee Workday account. If you are a current employee at American University, please log into your employee Workday account and select the Find Jobs report which will take you to our internal career listings. Applying outside of your employee Workday account may cause delays in a hire process.

Department:

Student Affairs Communication

Time Type:

Part time

FLSA Status:

Non-Exempt

Job Description:

Summary:

The Social Media and Digital Engagement Assistant will support Student Affairs communications and leadership through developing content for social media. Under the supervision of the Digital Content Coordinator, the Social Media and Digital Engagement Assistant will gain experience in content creation, graphic design, and digital engagement strategies.

Essential Functions:

1.) Social Media Management

• Assist in managing Student Affairs social media accounts (Instagram, LinkedIn, YouTube), including content creation, caption writing, and post scheduling.

• Capture high-quality photos at Student Affairs and campus events.

• Curate images for social media event recaps in collaboration with other photographers.

2.) Content Creation

• Create engaging and inclusive social media content for platforms such as Instagram, LinkedIn, etc.

• Support Student Affairs leadership in scripting, filming, and editing content for their social media accounts.

• Design accessible graphics and visuals for Student Affairs events.

• Track new social media trends and develop relevant content.

3.) Analytics and Engagement

• Track social media engagement metrics (likes, comments, shares, etc.).

• Evaluate performance of posts and reels and identify high performing content.

• Provide recommendations based on data insights.

4.) Supporting Student Affairs Administration

• Assisting Student Affairs leadership with digital projects.

• Collaborate with staff on projects highlighting student life.

Position Type/Expected Hours of Work:

• Part-time.

• 7 - 10 hours per week.

Salary Range:

• $18.40 per hour.

Required Education and Experience:

• Full-time undergraduate student at American University.

• Student must have an active Federal Work Study (FWS) award.

• Strong social media and communications skills.

• Prior experience content creation with social media is required.

• Familiarity with Canva or similar design software.

• Familiarity with vertical video editing apps or software.

• Detail-oriented, organized, creative, and able to manage multiple tasks at once.

Additional Eligibility Qualifications:

• 7 - 10 hours per week during normal business hours with occasional work outside of traditional hours per job duties.

Other Details

• This position is available only to enrolled American University students.

• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• American University is an E-Verify employer.

• Visit for additional information about American University employment and benefits.

Current American University Employees

American University current employees (including those employed in student positions) must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.

Contact Us

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American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.