Area Medspa Manager

Area Medspa Manager

The Area Medspa Manager (AMM) oversees multiple locations, leading Spa Managers and cross-functional teams to drive sales performance, operational excellence, and a best-in-class patient experience. This role is responsible for ensuring consistent execution of the GMS Way, Sales Playbook, and operational standards across all assigned locations while developing high-performing leaders and fostering a patient-centric culture.

Success in this role requires balancing strong business performance with exceptional leadership, team development, operational discipline, and meaningful patient connection. The AMM is expected to be a highly visible, hands-on leader who leads by example, drives accountability, and supports the continued growth and scalability of the organization.

Responsibilities:

• Own and drive achievement of regional revenue goals, KPIs, profitability targets, and operational performance metrics
• Hold Spa Managers accountable for execution, KPI performance, culture standards, and operational discipline
• Ensure consistent execution of the GMS Sales Playbook and patient experience standards across all assigned locations
• Actively participate in the selling process by leading through example in consultations, patient interactions, and closing behaviors
• Use reporting, dashboards, and operational data to identify trends, diagnose performance gaps, and implement action plans
• Identify underperformance at both the individual and location level and proactively implement corrective strategies
• Directly manage, coach, and develop Spa Managers and leadership teams across assigned locations
• Create a culture of accountability, follow-through, professionalism, and performance ownership
• Conduct regular coaching sessions, performance evaluations, and development planning
• Identify high-potential team members and build succession plans to support organizational growth
• Address performance concerns through structured coaching, feedback, and disciplinary action when necessary
• Lead hiring efforts for key roles while building strong bench strength and scalable leadership structures that support retention, growth, and succession planning across all locations
• Protect and reinforce GMS culture and core values through hiring, coaching, recognition, and accountability
• Champion and enforce the GMS Way as the operational and service standard across all locations
• Ensure every patient interaction is elevated, personalized, and aligned with brand expectations
• Partner with Spa Managers to ensure frontline teams consistently deliver: high-touch service, seamless patient journeys, clear and professional communication
• Identify gaps in the patient experience and implement corrective actions through coaching, training, and process improvement
• Serve as the escalation point for complex patient concerns and service recovery situations
• Ensure consistent adoption and execution of all training programs, onboarding processes, and operational standards
• Partner with the Patient Experience Manager to maintain high-quality onboarding and ongoing development across all roles
• Reinforce CRM, POS, EMR, communication, and operational standards across locations
• Drive ongoing coaching, skills development, accountability, and real-time feedback
• Monitor training effectiveness and adjust strategies based on performance trends and business needs
• Lead teams through operational changes, new initiatives, and process implementation with strong communication and follow-through
• Ensure all locations operate in alignment with company policies, procedures, operational standards, and compliance requirements
• Maintain operational discipline surrounding scheduling optimization, inventory management, membership processes, cancellation and retention protocols, reporting and scorecard accountability
• Ensure consistent execution of L10 meetings, scorecards, audits, and operational reporting
• Ensure compliance with company policies, clinical documentation standards, promotional guidelines, and operational procedures
• Identify compliance risks proactively, conduct routine audits, and implement corrective action plans in partnership with leadership
• Reinforce accountability across teams to uphold all regulatory and company standards
• Ensure all locations maintain exceptional cleanliness, merchandising, maintenance, and brand presentation standards
• Conduct regular facility walkthroughs to identify areas for improvement and maintain a polished, high-end environment
• Coordinate maintenance needs with vendors and internal teams to ensure timely resolution
• Support a safe, organized, and elevated environment for both patients and employees
• Manage regional budgets including labor, operational expenses, and promotional investments
• Ensure efficient allocation of resources to maximize profitability and operational effectiveness
• Analyze financial performance and identify opportunities for revenue growth and cost control
• Partner with leadership to support local and regional growth initiatives
• Translate company-wide initiatives into clear, actionable regional execution plans
• Partner cross-functionally with Clinical Leadership, Marketing, Procurement, HR, and the Call Center to ensure alignment and execution
• Ensure marketing initiatives and patient acquisition strategies are executed effectively at the location level
• Provide leadership with insights regarding market trends, patient behavior, operational challenges, and growth opportunities
• Build and maintain strong relationships with VIP patients, referral partners, and local community contacts
• Support Spa Managers in developing and executing local business growth initiatives
• Identify opportunities to expand brand presence, patient loyalty, and market share within assigned regions
• Lead with urgency, accountability, professionalism, and integrity
• Model the GMS Way and company core values in all interactions
• Drive performance through coaching, development, and consistent follow-through
• Operate with strong emotional intelligence, professionalism, and discretion
• Foster collaboration, positivity, and a high-performance culture across all teams
• Maintain a visible, hands-on leadership presence within locations

Qualifications:

• Proven ability to lead multi-location teams in a fast-paced service environment
• Strong business acumen with experience managing KPIs, operational performance, and profitability
• Prior multi-unit management experience in aesthetics, hospitality, or specialty retail strongly preferred
• Ability to coach, influence, and hold leaders accountable
• Strong communication, leadership, organizational, and problem-solving skills
• High emotional intelligence and conflict-resolution abilities
• Strong operational discipline and attention to detail
• Passion for patient experience, hospitality, aesthetics, and team development
• Proficient in Microsoft Office and operational systems
• Ability to travel regularly between assigned locations
• Availability to work Saturdays as business needs require

Education:

• College degree: Sales/Business emphasis preferred.
• 2+ years of dermatologic/aesthetics experience required.
• 5+ years of management experience is preferred.

Some of the benefits available to our full-time Staff:

• Medical, Dental, Vision
• Annual Allowances and Discounts
• 401k + Match
• Critical Illness, Hospital, Short Term Disability, and Accident Insurance
• Life Insurance
• Bonus Potential
• Relocation Options Available too!

Our Values:

GMS employees are passionately devoted to living our Core Values day in and day out whether we are at work or home. We go out of our way to ensure every person we hire embodies these values, therefore, we are confident these are not just actions people "turn on" for work.

Excellence - Make what you do matter. Being the leader in your space, learning from mistakes, taking accountability, pride in work, highest quality, innovating, not being complacent. Excelling at everything you do resulting in best outcomes, quality of care and experience.

Integrity - Do the right thing. We only ever do the right thing because there is no alternative.

People focused - All GMS is committed to building an encouraging, caring, and supportive environment for our employees and patients. We share a responsibility to support our colleagues and patients while enriching their lives. GMS is a team, through and through. We have fun, take time to support one another, and help each other to grow.

Passionately Driven - Love what you do. A position at GMS is not just a job – it is a passion, it is an experience.

Respect