VP, Sales, Central

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

Applicants must reside in the Midwest.

Essential duties/responsibilities:

• Regional Growth Leadership: Meet and exceed area growth expectations through strategic sales initiatives and targeted market penetration.

• Own bookings, renewal, and pipeline targets across the Central Area territory, spanning new logo, expansion, and renewal motions across all CA product lines.

• Subject Matter Expertise: Become an authority on the company’s programs, understanding the challenges faced by educators at various levels, and staying abreast of the latest educational trends at local, state, and national levels.

• Personnel Management: Demonstrate effective personnel management by recruiting, training, coaching, motivating, and managing a team of Sales Directors, fostering their professional development and maximizing their potential and driving performance management, territory planning, and pipeline discipline.

• Relationship Building: Establish and nurture relationships with high-level school district leaders in targeted accounts, positioning Curriculum Associates as a trusted partner in educational advancement.

• Sales Presentations: Deliver compelling and impactful sales presentations, effectively articulating the value proposition of Curriculum Associates' digital and print-based products to key stakeholders.

• Cross-Functional Collaboration: Cultivate successful working relationships with internal stakeholders including but not limited to service, research, marketing, and product development teams, ensuring alignment and synergy across departments.

• Sales Strategy Development: Supervise and monitor the development and implementation of sales plans and strategies, leveraging multiple resources to drive revenue growth and market expansion.

• Collaborate cross-functional with Marketing, Partner Success, Professional Learning, Legal, and Finance to support the full customer lifecycle.

• Note: The essential duties are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Specific responsibilities and assignments will be provided by the incumbent’s manager.

Required Job Skills and Abilities:

• Strong listening and communication skills – both oral and written

• Strong interpersonal and customer centric skills – build trust and dependability

• Results oriented

• Effective decision making, ownership, and accountability

• Able to handle ambiguity and favorably navigate through stressful situations and pressing deadlines

• Demonstrate integrity, ethical standards and a professional demeanor

• Strong organizational and time management skills along with the ability to multitask

• A self-starter, disciplined and competitive professional

• Comfortable in a fast-paced environment

• Excellent problem solving and analytical capability

• Proficient with Programs and Applications like Outlook, SalesForce.com, Microsoft Office Suite products (Word, Excel, PowerPoint, MS365, CRM, Marketing Automation tools and search engines)

Required Education and Experience:

• Bachelor’s degree in Business Administration, Marketing, Education, or related field; Master’s degree preferred.

• 10+ years of progressive experience in sales leadership roles, with a focus on education or related industries.

• Proven track record of driving sales growth and exceeding revenue targets in a competitive market environment.

• Strong leadership abilities with demonstrated success in recruiting, training, and motivating high-performing sales teams.

• Exceptional communication, negotiation, and presentation skills, with the ability to influence and persuade key stakeholders.

• Strategic thinker with a data-driven approach to decision-making and a keen understanding of market dynamics.

• Proficiency in sales management software and CRM systems.

• Willingness to travel extensively as needed.

• Bachelor’s Degree in Education, Marketing, Sales, Business, or related field

• Understanding of the education landscape within identified territory

• 5+ years successful sales or management experience in within education market

• Intermediate/advanced proficiency demonstrating digital/technology solutions

• Previous experience in assessment and curriculum adoptions is preferred

• Experience in a SaaS-based sales environment is preferred

• Established relationships with district leaders within the assigned territory is preferred

Travel: >80%, both driving and flying; some overnight travel required

Benefits and Pay Range:
Pay Range – This role’s range is $126,750 - $233,750. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.