Founding Marketer
$102k - $208kClera
Job Description
Job Description
About the Role
This is a rare opportunity to be the first marketer at a well-funded B2B SaaS company operating in an emerging developer tools category. Working directly alongside the CEO — who is an active, hands-on marketing collaborator — you'll own positioning, messaging, and the full content engine from the ground up, building the brand and go-to-market narrative for a technical developer audience.
What You'll DoOwn product marketing strategy, positioning, and competitive differentiation tailored to technical buyers including engineers and product leaders.
Build and execute a long-form content strategy — blog posts, guides, and educational material — rooted in real customer use cases and designed to earn organic attention.
Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
Own the website experience, ensuring it speaks directly to customer problems rather than just describing features.
Activate founder and team voices across social channels, newsletters, and industry platforms to build authentic presence.
Lead pipeline and awareness programs including developer conferences, executive engagement events, and targeted campaigns.
Build competitive collateral and frameworks that sharpen GTM team conversations in the field.
Design marketing systems and processes from scratch as the founding member of the marketing function.
4+ years in product marketing, growth marketing, or content marketing in B2B environments.
Demonstrated experience marketing to technical buyers — engineers, product leaders, developer audiences — with a deep understanding of how they evaluate solutions.
Strong product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
Exceptional writing skills that translate technical complexity into clear, compelling narratives.
Track record of building earned content that drives genuine attention and measurable business results.
Proven ability to own the full marketing function independently, building systems rather than just executing within them.
Experience with demand generation programs including developer conferences, executive engagement, and pipeline creation.
Background in developer tools, APIs, infrastructure software, or AI/ML products strongly preferred.
Experience building founder or executive thought leadership programs is a plus.
Experience creating sales enablement materials and competitive talk tracks is a plus.
Salary range: $102,000 – $208,000 USD annually. Visa sponsorship is not available for this role.
LocationHybrid in San Francisco, CA .
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